Tribes Communications, an integrated marketing communications agency, and Medulla Communications, a healthcare-specialist agency, have joined forces to launch Capsule: The Rxperience Agency. Capsule is a healthcare experiential agency, created to deliver compliant, meaningful, and impactful events and activations.
The agency informed that healthcare engagement in India has long struggled with generic formats that risk compliance, dilute storytelling, and reduce impact. Capsule aims to address this gap by combining Tribes’ scale and executional excellence with Medulla’s scientific depth and healthcare expertise, setting new benchmarks for the industry.
According to the companies, the new venture brings together Tribes’ nationwide scale in experiential marketing and Medulla’s healthcare expertise to address the sector’s compliance and engagement challenges. The partners stated that Capsule will focus on healthcare-focused events such as product launches, patient awareness campaigns, medical conferences, and exhibitions, combining what they call scale, scientific credibility, creativity, and technology-led innovations.
Speaking on the launch, Gour Gupta, Chairman & MD, Tribes Communication shared, “Healthcare engagement needs to evolve beyond traditional formats. With Capsule: The Rxperience Agency, we are not just creating events, we are shaping a new paradigm where science, creativity, and scale converge. Our vision is to set a global benchmark for healthcare communications: one that is compliant, immersive, and transformative. This is about raising the bar for the entire industry and reimagining how healthcare connects with the world.”
As informed by the companies, with meetings, events, and activations cited by industry experts as a significant marketing expense, Capsule has been positioned to focus on creating healthcare engagements that emphasize compliance, scale, and impact.
Praful Akali, Founder and Managing Director, Medulla Communications, added “As a specialist pharma and healthcare agency, we understand the industry’s struggle with creating compliant yet impactful events, activations and experiences, especially with healthcare professionals or patients, and are so glad to join forces with Tribes like two halves of a capsule to create not just unique experiences but what we like to call Rxperiences.”
Capsule has been introduced with the aim of providing healthcare communication that emphasizes compliance, tailored storytelling, and curated events, which they say are designed to address the complexities of the industry.
