IGP is taking sibling banter beyond the family WhatsApp group this Raksha Bandhan with an interactive outdoor activation that puts personalised sibling stories on digital billboards.
As part of its ‘Rakhi ke liye IGP Karo’ campaign, the gifting platform is inviting consumers to create a Rakhi visual featuring their sibling. Users can scan a QR code on the hoarding, enter an IGP WhatsApp chatbot, answer a few playful questions and upload a photograph. A personalised visual is then generated and displayed on the billboard within a minute.
Tarun Joshi, Founder & CEO, IGP, said, “Personalisation has always been central to how we think about gifting, and this campaign takes that idea beyond the product and into the experience itself. We wanted to give siblings a new way to celebrate their relationship, turning a familiar festive moment into something they can actively create and share. It also reflects how we see outdoor evolving, from simply communicating a message to becoming a platform for participation.”
The activation forms the centrepiece of IGP’s Raksha Bandhan outdoor campaign across Mumbai and Pune, spanning more than 50 outdoor locations and 400 metro screens across Mumbai.
The campaign also ties into IGP’s 90-minute delivery promise, combining personalised gifting with the convenience of last-minute celebrations. By turning sibling memories and inside jokes into the creative itself, IGP is positioning outdoor media as an interactive experience rather than a one-way brand message.
