To celebrate Raksha Bandhan, Haldiram’s has unveiled a new campaign, titled ‘Keh Do Dil Ki Baat, Haldiram’s Ke Saath’. The campaign is built on the insight that while siblings have a language of sarcastic comments and pointless arguments, when it comes to saying heartfelt, the words suddenly disappear.
The campaign film celebrates a relationship where saying ‘I love you’ may feel unnatural, but showing up for each other comes instinctively, and food naturally becomes a part of this equation.
Commenting on the campaign, Divya Batra, VP – Marketing, Haldiram’s said, “Sibling relationships have a very unique way of expressing love. You may not always say the nice things out loud, but they show up in the little things—through arguments, checking in on each other, sharing food, or simply being there when it matters. With ‘Keh Do Dil Ki Baat, Haldiram’s Ke Saath’, we wanted to capture that truth in a way that feels familiar and real. Raksha Bandhan gives us a beautiful opportunity to say some of the things we usually leave unsaid, and we felt Haldiram’s could play a small role in helping start that conversation.”
Taking the campaign beyond the film, Haldiram’s has also created a virtual Mithai Shop on Zepto. Consumers receive an interactive leaflet with their Zepto order, which they can scan to access Haldiram’s virtual Mithai Shop and order sweets for their loved ones.
