Tribes Communications has announced a strategic investment in TRIOOH, a rapidly growing, technology-driven out-of-home (OOH) media specialist. The partnership is aimed at accelerating growth for both organisations while enhancing scale, technology innovation, and OOH effectiveness for clients.
With a portfolio spanning over 450 brands and an annual capitalised billing exceeding INR 1,000 crore, Tribes Communications has built a strong integrated marketing ecosystem across India. The investment in TRIOOH further strengthens Tribes’ omni-channel capabilities and expands its footprint across OOH and experiential solutions.
Commenting on the investment, Gour Gupta, Chairman, Tribes Communications, said, “I am delighted to welcome TRIOOH to the Tribes family and look forward to building a powerful growth journey together. We continue to deliver best-in-class tech solutions at scale and consistently invest in strengthening our capabilities. This investment is a strategic step towards expanding our OOH and experiential presence. Anuj and his team bring strong technology-led innovation, execution excellence, and a marquee client base, and are a strong cultural fit for Tribes. Together, we will offer clients more integrated, data-driven and scalable solutions.”
TRIOOH has built a strong portfolio of marquee clients including Meta, Qualcomm, VinFast, Bharat Taxi, Snabbit, and other global and high-growth brands. The company has delivered high-impact campaigns across markets using a blend of traditional, digital, and data-enabled OOH formats.
The partnership brings together Tribes’ expertise in brand strategy, media planning, creative, and experiential marketing with TRIOOH’s execution capabilities and next-generation OOH offerings. Together, the companies aim to deliver a unified combination of reach, creativity, data intelligence, and on-ground excellence.
Anuj Bhandari, Founder & CEO, TRIOOH, said, “This partnership marks a transformative milestone for TRIOOH. Tribes’ stature as India’s most awarded integrated communications agency, its expansive client relationships, and national footprint, combined with Gour’s leadership, provide us with the ideal platform to scale rapidly. Together, we will deliver smarter, more innovative, and highly measurable OOH solutions for brands.”
Jasmeet Singh, Co-Founder, TRIOOH, added, “OOH is evolving from static visibility to intelligent, data-led impact. This partnership allows us to accelerate that shift at scale by combining TRIOOH’s technology-first OOH capabilities with Tribes’ integrated strategic and creative strengths to build outcome-driven brand experiences.”
A key differentiator for TRIOOH has been its focus on technology-enabled OOH innovation, including digital screens, programmatic OOH buying, real-time campaign monitoring, audience analytics, geo-targeting, and dynamic content optimisation. Integrated with Tribes’ data, media, and creative expertise, these capabilities will enable brands to run highly targeted, transparent, and ROI-driven campaigns at scale.
The collaboration is expected to create strong synergies across strategy, planning, technology, creativity, and execution. While Tribes’ clients will gain access to advanced OOH platforms and specialised capabilities, TRIOOH will benefit from Tribes’ extensive client network and integrated communications strengths.
This strategic investment reinforces Tribes Communications’ commitment to expanding its ecosystem through partnerships that deliver long-term value, innovation, and measurable impact for brands.
