Reliance Broadcast Network Limited (RBNL) has unveiled ONE BIG WORLD, an integrated media and entertainment ecosystem that brings together its radio, digital, news, digital out-of-home (DOOH) and experiential businesses under a single platform.
Built on the legacy of Big FM, the initiative marks the company's transition from operating standalone media verticals to a converged ecosystem designed to engage consumers across physical and digital touchpoints. ONE BIG WORLD will operate from a new 60,000 sq. ft. facility in Noida.
According to the company, the ecosystem reaches more than 500 million monthly users through 67 Big FM radio stations, the Big News Network, 100 million-plus lifetime Big LIVE users, 20 million-plus social media reach, and over 5,000 transit-based DOOH screens across 75-plus cities. As part of the expansion, RBNL has also introduced Big FM One, Big Experiences and Big Vibe, strengthening its presence across hyperlocal, vernacular digital and experiential segments.
The platform is built around three strategic pillars. The first includes its core businesses—Big FM, Big News Network and Big DOOH. The second focuses on digital products such as Big FM One, Big LIVE and Big Social Connect. The third pillar comprises experiential businesses, including Big Vibe, Big Concerts & IPs, and Big Experiences, aimed at expanding the company's presence across live entertainment, events and enterprise experiences.
Commenting on the launch, Sahil Mangla, Chairman, RBNL, said, "For nearly two decades, Big FM has built deep-rooted trust, hyperlocal relevance, and an unmatched emotional connection with Indian audiences. ONE BIG WORLD is our strategic response to the evolving, non-linear consumer journey. It transforms Reliance Broadcast from a radio broadcaster into an indispensable daily companion — seamlessly integrating radio, news, digital, DOOH, and live experiences into one cohesive, AI-powered ecosystem. Backed by marquee investors and leading business groups, this marks a bold new chapter in building India’s most progressive, connected, and trust-backed media powerhouse."
Ashit Kukian, CEO, RBNL, added, "With ONE BIG WORLD, we are unlocking a new dimension of value for consumers and advertising partners. Brands no longer need to piece together fragmented campaigns. We offer robust, 360-degree, in-house solutions — from content creation to multi-channel distribution and on-ground activations across Radio, News, Digital, DOOH, and experiential platforms. This unified approach delivers deeper engagement, greater scale, and measurable business outcomes with real ROI."
The company said the launch is aimed at addressing evolving media consumption habits while providing advertisers with an integrated platform spanning content, distribution and consumer engagement across multiple channels.
