BIG FM has relaunched its Out-of-Home (OOH) advertising division under the name BIG OOH, previously known as BIG Street. The move is aimed at integrating measurable, technology-driven, and programmatic digital OOH with traditional formats as part of its broader media offering.
BIG OOH will include placements in high-traffic locations and adopt formats such as LED screens, video walls, signage, and product zones. The initiative is designed to support region-specific campaigns, drawing on BIG FM’s existing local presence.
Sunil Kumaran, COO, BIG FM said, “After the launch of BIG LIVE platform, we are excited to further diversify our portfolio with the relaunch of BIG OOH. As a media powerhouse, our endeavour has always been to create innovative solutions that engineer real-world value for brands and their products. With this new vertical, we are not just expanding our offerings; we are elevating our ability to deliver impactful, measurable and immersive brand experiences that resonate with audiences. The launch of BIG OOH further enables us to cater to the ever-evolving marketing needs and provide integrated media solutions that drive results.”
Rahul Tyagi, National Lead - BIG OOH, added, “BIG OOH is the next phase in BIG FM’s evolution towards offering 360-degree marketing excellence. With this addition, we aim to meet the marketing requirements of brands and deliver impactful strategies that shape brand identity and drive high recall.”
The relaunch of BIG OOH marks an expansion of BIG FM’s platform-based approach to media services, combining digital innovation with localised outreach.
