TechnoSport has turned the Satara Hill Half Marathon route into an outdoor advertising canvas with its latest ‘I AM MOMENTUM’ campaign, ahead of the event’s 15th edition.
The activewear brand has used a hydro-jet technique to stencil ‘I AM MOMENTUM’ and its Running Man mark directly onto sections of the 21.0975 km route. The process uses pressurised water to selectively remove grime from the road surface, leaving the messaging without paint, printing or physical installations.
The placements have been positioned at gradient changes and later stages of the route, where runners typically face increased physical demands. The campaign is intended to position momentum as the force that keeps runners moving, while creating a sense of camaraderie between the brand and participants.
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Speaking on the activation, Sandeep Jhunjhunwala, Director, TechnoSport , said, "Our ambition is to fuel momentum for a billion Indians, and that is only possible if the gear is built for the conditions Indians actually move in. The Satara jersey is a case in point, where we built it from scratch for this race, for UV exposure, humidity, and climb. None of it was adapted from a global template. That is what democratising performance looks like in practice, the right product for the person running here. Adding onto this our ambient OOH activation reinforced our mission of enabling momentum for Indians, while helping the Satara runners connect better with the brand"
As the event’s ‘Powered By’ sponsor, TechnoSport has also designed the official race jersey using its FeatherLite performance fabric. Developed for Satara’s heat, UV exposure and humidity, the jersey weighs approximately 94 grams and focuses on breathability and moisture management.
The campaign and jersey form part of TechnoSport’s positioning around accessible performance wear, with the brand aiming to make technical activewear more accessible to Indian consumers. The 2026 Satara Hill Half Marathon, organised by the Satara Runners Foundation and themed ‘Pace for Peace’, is expected to attract more than 10,000 runners from India and overseas.
