TechnoSport has launched a new campaign film offering a behind-the-scenes look at the creation of the official jersey for the 2026 edition of the Punit Balan Group Presents Satara Hill Half Marathon Powered by TechnoSport.
Featuring Sandeep Jhunjhunwala, Director, HRM & Modern Trade, the film traces the development of FeatherLite™, a performance fabric designed specifically for the marathon's steep climbs, humidity and altitude. It showcases the brand's in-house research and development and vertically integrated manufacturing capabilities, following the process from fabric engineering to the final jersey reveal.
Speaking about the campaign, Patralika Agrawal, Head of Marketing, TechnoSport, said, “The film takes audiences inside the thinking and fabric engineering behind a jersey developed specifically for Satara. By placing the runner and the realities of the course at the centre of the story, it shows how thoughtful product innovation can support the experience without distracting from it. The campaign also brings our Real Movement philosophy to life by encouraging more people to embrace movement in their own way.”
Weighing approximately 94 grams and built using a lightweight 120 GSM construction, the jersey incorporates moisture management, four-way stretch, antimicrobial technology, anti-static properties and UPF 50+ protection to enhance comfort during long-distance runs.
The campaign is part of TechnoSport's three-year partnership with the Punit Balan Group Presents Satara Hill Half Marathon for the 2026 to 2028 editions. Organised by the Satara Runners Foundation, the event marks its 15th edition this year under the theme "Pace for Peace" and is preparing for its fourth Guinness World Record attempt.
