TechnoSport has appointed Aditya Gadiyar as Chief Marketing Officer (CMO), effective immediately. He will lead the company’s marketing, brand and customer growth strategy as it enters its next phase of expansion.
Gadiyar brings over 18 years of experience across marketing, brand building and business transformation. Before joining TechnoSport, he was Head of Marketing at Wildcraft, where he led its repositioning as a lifestyle brand, built its house-of-brands architecture and scaled its D2C business.
He began his career at Titan Company, where he managed the P&L for Titan Eyeplus’ house-brand frames and led the launch of Fastrack Frames. He later handled marketing for Mia, Solitaires and consumer offers at Tanishq. His experience also includes leadership roles at VIP Industries, Lead School and Myntra.
Speaking on the appointment, Puspen Maity, CEO, TechnoSport, said, “TechnoSport is entering an important phase of hyper growth, where building a strong and distinctive consumer brand will be critical to unlocking our next chapter. Aditya brings a rare combination of brand-building experience and commercial leadership, with a proven ability to transform businesses across categories and channels. His experience in building brands, scaling businesses and connecting marketing with measurable business outcomes makes him the right leader to help shape TechnoSport’s future.”
Aditya Gadiyar, Chief Marketing Officer, TechnoSport, said, “TechnoSport has built a strong foundation by democratising activewear for the Indian consumers, and the opportunity now is to build on that momentum with a sharper and more distinctive consumer proposition. I am excited to join the brand at this stage of its journey and work with the team to strengthen the brand experience across every consumer touchpoint, while building marketing as a meaningful driver of growth and long-term brand value.”
At TechnoSport, Gadiyar will oversee brand strategy and marketing across digital, social media, CRM, consumer insights, retail and multiple channels. The appointment comes as the company targets ₹1,000 crore in revenue in FY27, while expanding its exclusive brand outlets to around 130 stores and its express format to 25 outlets.
