Eveready Industries India has partnered with Zepto to launch ‘Batteries for Better’, a doorstep household battery collection and recycling initiative.
Under the programme, Zepto users can select the ‘Return Battery’ option at checkout and hand over used household batteries to delivery partners when their order arrives. The collected batteries will be sent to Eveready for recycling and disposal through authorised channels, in line with applicable environmental regulations and Extended Producer Responsibility (EPR) guidelines.
Speaking on the launch of the initiative, Anirban Banerjee, Chief Executive Officer, Eveready Industries India Ltd., said: “We are delighted to collaborate with Zepto on this pioneering initiative that transforms everyday deliveries into opportunities for responsible environmental action. Through this programme, Eveready aims to drive greater consumer awareness around responsible battery disposal while helping strengthen circular economy practices in India. As a leader in the country’s battery industry, we remain committed to creating meaningful impact through sustainable innovation and responsible stewardship of our products throughout their lifecycle.”
The initiative will initially be rolled out across Delhi and Bengaluru, leveraging Zepto’s last-mile delivery network. The companies plan to expand it to additional cities over time.
Commenting on the partnership, Devendra Meel, Chief Business Officer, Zepto, said: “The biggest barrier to responsible disposal is not intent, it is convenience. Most households have used batteries lying in drawers because there has never been a simple, everyday way to return them. With this partnership, we are using Zepto’s last-mile network to turn regular orders into battery take-back moments. We thank our seller partners for enabling this. Even at a modest scale, every million household batteries collected can help divert several tonnes of battery waste from mixed garbage streams into authorised recycling. That is the opportunity here, using quick commerce not only for access, but to build habit-level infrastructure for more responsible consumption.”
Users participating in the programme will receive a certificate recognising their contribution to responsible waste management and will be eligible for special benefits on subsequent Eveready battery purchases through Zepto.
