Sources have told IMPACT that Neville Shah, the Chief Creative Officer of Kinnect has put in his papers. He was appointed the CCO of Kinnect when the agency was part of FCB Group, post which he also went on to lead FCB/ Six in India. Headed by Chandni Shah, Kinnect is an integrated creative and digital agency in India that now operates as part of the Omnicom Advertising India network post the holding company’s merger with IPG.
At Kinnect, Shah was the brain behind campaigns like Flipkart 'Sa Sa Le Le', and 'Too Yum to Cheer Campaign', the latter won a Silver at Cannes Lions. Brands he has worked with during his stint at Kinnect include Pepsi’s Adrenaline Rush, Asian Paints, Mumbai Indians, Burger King amongst others.
Prior to Kinnect, Shah had a 10-year stint at Ogilvy where he last held the designation of Executive Creative Director. In the past he has led the MTV creative cell. Before which, he was at Commonwealth, Chevrolet's Global agency, where he was the Executive Creative Director for Asia Pacific. He has also worked with McCann Worldgroup, Creativeland Asia, JWT, Mudra, TBWA, McCann-Erickson, Times of India Group, JAM, 107.1 FM Rainbow and The Company Theatre.
Shah has worked on several Indian and Global brands such as Chevrolet, Set Max, Standard Chartered Bank, Nissan, Airtel, Philips, ESPN, Star Sports, Bajaj Allianz, Parle Agro, Dabur, etc
Shah is currently serving his notice period at the agency.
IMPACT reached out to Shah and the leadership at Kinnect but neither was available for a comment at the time of filing the story.
