‘We are heavily focused on Generative AI’

Neeta Nair speaks to TJ Lightwala, Marketing Services Lead for Growth Markets, Accenture Song at Cannes Lions 2023

BY NEETA NAIR
Published: Jun 23, 2023 5:34 PM 
‘We are heavily focused on Generative AI’

Accenture Song has been on the rise, challenging the existing traditional definitions of advertising. A tech powered creative agency, Accenture Song is positioning itself as the face of all things new and cool as far as creative work in concerned. TJ Lightwala, Marketing Services Lead for growth markets, Accenture Song, speaks to Neeta Nair of IMPACT Magazine.

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