‘Generative AI is giving our employees superpowers’

Lately, there has been a lot of talk around AI and its prowess, with leaders across the globe putting their money on it being the ‘next big thing.’ Taking a break from his busy schedule at Cannes Lions, Jonathan Nelson, CEO, Omnicom Digital echoes a similar sentiment to Neeta Nair, Editor, IMPACT Magazine. Acknowledging the role of AI in the ever-evolving media landscape, the ad veteran points out why actionable insights gained from data is more important than data ownership.


Nelson shares, “Everybody right now is talking about AI and what it is and what it can be. So, that is certainly dominating the conversation this year. At Omnicom, we talk about how Generative AI gives our employees superpowers.” At the same time, he underscores the value of human connection in marketing amidst technological evolution. He rightly says, “We cannot forget that there are human beings at the centre of this.”