Tags Story

CMO Interview
THE NEW ARGUMENT FOR COFFY BITE…
BY DIPALI BANKA
Talking Point
WE WORK WITH MARKETERS RIGHT FROM THE IDEATION PROCESS: RISHABH SHARMA, TWITTER
BY Ronald Rodrigues
CMO Interview
HILTON: MAKING EVERY STAY A STORY
BY DIPALI BANKA
Spotlight
SONY YAY! BETTING BIG ON CHARACTERS
BY Arpita Mukherjee
CMO Interview
UBER IT TO BETTER DELHI’S AIR QUALITY
BY NEETA NAIR
CMO Interview
HAIER: SPEAKING VOLUMES WITH #SILENTPERFORMERS
BY DIPALI BANKA
CMO Interview
HOW PANASONIC PULLS THE PREMIUM SWITCH
BY Eularie Saldanha
Interview
‘Q1 OF THIS YEAR IS 1.5% AHEAD OF Q1 OF LAST YEAR, IN TERMS OF OVERALL TV VIEWERSHIP’
BY MOUMITA BHATTACHARJEE
CMO Interview
SERVICING HOME NEEDS OF THE NEW AGE CONSUMER
BY Beryl Menezes BY NEETA NAIR
CMO Interview
DEMOCRATISING WARDROBES, MAX FASHION STYLE
BY CHRISTINA MONIZ

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WHY FRIDAY IS KEY TO OUR LIVES

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Gaurav Banerjee talks to Impact about their Hotstar Specials initiative