What makes consumers fall love with a brand again? According to David Droga, CEO, Accenture Song, it is brand experience. During the ongoing Cannes Lions International Festival of Creativity, Neeta Nair, Editor, IMPACT had a quick chat with Droga, who declared that Accenture Song will hopefully enter the Indian market soon, without committing to any particular timeline for the same.
When speaking of creativity, Droga mentioned creativity is about thoughtfulness, design and restraint, and not just about fun and expression. Accenture Song, erstwhile, Accenture Interactive was positioned to cater to post-pandemic clients to capture the next waves of growth.
Calling India, the fastest-growing market, Droga said, “It comes down to doing it for the right reasons with the right people. I don't want to barge in with any assumptions that it is going to be successful (in India) as it is successful everywhere else.”
While agreeing that the expectations will be very high from Accenture Song in India and that Accenture has a massive presence in the country, Droga assured that the conversations are ongoing and that Song will be spending a lot more time in India soon.
