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Sports’ New Playing Field
Wimbledon, FIFA and F1 are expanding beyond the field into culture, creators and digital fandom, changing how global sports properties connect with their audiences
14th September 2026BY Raaina Jain
The Women’s Cricket Gold Rush
The Women’s World Cup win has changed the commercial game for them. Will brands place greater bets on the team ahead of the Asia Cup & Asian Games
07th September 2026BY Debolina Datta
Viral, Not Viable
Regional creators are now central to brands’ Bharat strategy, yet most still secure only one paid collaboration a year. Experts point to structural gaps that continue to limit long-term opportunities
31st August 2026BY Antora Chakraborty
BFSI’s Next Marketing Battle
As CKYC 2.0 simplifies customer onboarding, BFSI marketers may need to rethink what drives growth
24th August 2026BY Raaina Jain
The Skies Are Open For Business
As connectivity reaches cruising altitude, airlines and brands are exploring if the aircraft cabin can become marketing’s next high-value touchpoint
17th August 2026BY Isha Khatu
Why Independence Day Campaigns Are Not Mass Anymore
From one big narrative to many smaller stories, how brands are changing the way they speak on Independence Day
17th August 2026BY Antora Chakraborty
When Luxury Fits In
From status to sync—premium Android is shifting the idea of luxury from what you own to how naturally it fits your life
10th August 2026BY Anaum Shaikh
Q-Commerce Goes Premium
As quick commerce climbs the value ladder drawing premium and masstige brands into the 10-15 minute economy, how're the rules of retail being rewritten?
03rd August 2026BY Pritha Pahari
The Ad Burnout
When every scroll leaves a signal, are brands creating better experiences or trapping consumers in endless loops of the same ads?
27th July 2026BY Antora Chakraborty
From Fling to Forever
Brands are moving beyond one-off influencer campaigns to creator communities. What does this mean for influencer marketing agencies?
20th July 2026BY Antora Chakraborty
Fandom is the New Demographic
From K-pop to gaming, fandoms are reshaping consumer behaviour-but can brands turn cultural passion into lasting loyalty?
13th July 2026BY Isha Khatu
Everyone Wants To Be Your Favourite App
With shoppers moving across fashion, beauty and content, commerce platforms are reinventing themselves as lifestyle destinations
06th July 2026BY Anaum Shaikh
Always-On Always Relevant?
As consumers become harder to reach and easier to lose, brands face a critical question: is always-on marketing now a necessity rather than a choice?
22nd June 2026BY Debolina Datta
FROM HEIRLOOMS TO HASHTAGS
How digital-first jewellery brands are restyling India’s buying behaviour
08th June 2026BY Anaum Shaikh
When Experience is the Product
India’s experiential marketing economy is fuelled by consumers’ desire to engage, & not just consume. How are brands tapping into the opportunity?
18th May 2026BY Raaina Jain
Proof Over Promise
What shifts in consumer behaviour ushered the shift from beauty-led to ingredient-led skincare advertising & does it contribute to business outcomes?
30th March 2026BY Antora Chakraborty
Test Time Tactics
Board and competitive exams open a communication window for education and stationery brands. But do brands really treat it as a marketing window?
23rd March 2026BY Antora Chakraborty
Screen Test
Industry experts weigh in on how BARC–Nielsen ONE Ads could bring unified measurement to TV and digital in India’s multi-screen media ecosystem
16th March 2026BY Pritha Pahari
The Price Of Cricket
Media reports show cricket ad rates up 40–50%, yet brands keep investing. In a cluttered ad space, is love for the game enough to justify the cost?
02nd March 2026BY Antora Chakraborty
When Bhajans Drop The Bass
How Bhajan Clubbing is emerging as Gen Z’s alchohol-free alternative to nightlife ?
09th February 2026BY Pritha Pahari
From Prompt to Promotion
Testing ads in ChatGPT shifts OpenAI from a feed-based persuasion to conversation-led influence, creating a high-intent environment for advertisers
02nd February 2026BY Pritha Pahari
Pay Per Ping
WhatsApp shifts from easy CRM to paid media. How should brands level up to make communication better, not just costlier?
19th January 2026BY Antora Chakraborty
Instamart’s Offline Experiment
Why India’s quick commerce giant is testing experiential offline stores—and what it signals for trust, quality and the next phase of q-commerce?
29th December 2025BY Yash Bhatia
The Air Pollution Paradox
With AQI fuelling demand, why are air purifier brands hesitant to invest in big-budget marketing and category-building narratives?
22nd December 2025BY Yash Bhatia
Shared Wins
As budgets tighten and ROI takes centre stage, outcome-based pricing is rewriting client–agency partnerships, making success the new currency of value
15th December 2025BY Pritha Pahari
Is Sorry Enough?
Why did McDonald’s put its biggest flaws on a burger bun and what did it do for them? Find out
08th December 2025BY Antora Chakraborty
From Free to Fee?
Global platforms like ChatGPT, rolled out free plans in India, but is it about access or teaching world’s largest digital populations how to pay?
01st December 2025BY Antora Chakraborty
From Meme to Marketing
As internet culture takes the wheel, meme-led ads are rewriting how brands, stars, and audiences laugh together
24th November 2025BY Pritha Pahari
Influencers on a payroll
From Diwali gifts to viral reels, brands are turning employees into brand ambassadors - turning culture and credibility into authentic advocacy - is this better?
27th October 2025BY Yash Bhatia
A Sadhya Of Ad Spends
As Onam ad spends, as per estimates, surge to Rs.1,400 crore, industry leaders decode the trends shaping Kerala’s festive market.
08th September 2025BY Antora Chakraborty
Pitching Women Forward
Will India hosting the Women’s Cricket World Cup turn it into the hottest pitch for brands? Experts weigh in
01st September 2025BY Yash Bhatia
System Update: Rebooted
As AI influencers fade from the spotlight, they’re quietly being rebuilt to serve, not shine. But what’s driving the shift and what's next?
18th August 2025BY Antora Chakraborty
Rise of conscious consumerism
A shift is unfolding in the marketplace, where everyday purchases speak less of habit and more of intent. But, how are brands responding to it?
04th August 2025BY Anjana Naskar
WhatsApp Status: Sponsored
Ads are coming to WhatsApp Status. As Meta opens up its most personal space, marketers weigh the trade-off between intimacy, intrusiveness, and innovation
28th July 2025BY Ruchika Jha
Business Case for Being Good
CSR is no longer just a side project, it’s at the core now. How are brands using it for brand loyalty and community building?
21st July 2025BY Antora Chakraborty
When Brands Collaborate
What transpires when two distinct brands, sometimes arch-rivals, unite? Do the unexpected experiences that follow captivate audiences?
14th July 2025BY Pritha Pahari
CTRL + ALT + CREATE
AI is revolutionizing ad creativity with speed and savings—but does faster and cheaper truly equal better? Is the soul being bartered for speed?
07th July 2025BY Pritha Pahari
Pay Per Chime
With Meesho, Centerfruit and more testing Paytm soundboxes, experts ask: can these chime-ins become a scalable ad medium—and for what kind of campaigns?
16th June 2025BY Yash Bhatia
Badshah Meets Thalaivar
When Southern cinema and Bollywood collab for ads, from Zepto to Pan Bahar, the pan-India prowess of their fandoms unlock and brands cash-in
26th May 2025BY Anjana Naskar
‘WHATSAPP’ WITH BRANDS?
From casual chats to putting music on your status, WhatsApp is reshaping how brands engage with consumers—fast, direct, and personal.
19th May 2025BY Pritha Pahari
Security Check for LinkedIn?
Air India roping in founders of big brands for a ‘collaboration’ on LinkedIn, raises questions on how much transparency in #BrandPartnership is enough?
14th April 2025BY Pritha Pahari BY Anushka Sengupta
Old is Gold
With Usha Uthup & Zeenat Aman shining in the recent ad films, IMPACT analyses the appeal of veteran actors making comebacks through ads
24th March 2025BY Aryan Khanna
Sold on D2C
With D2C sites now making up 15% of online retail sales in India, will more brands see merit in taking the direct route over e-comm and q-comm?
10th March 2025BY Aryan Khanna
Scan, Engage, Repeat!
In a world of short attention spans, QR codes are capturing consumer interest fast, rewriting the marketing rulebook—one scan at a time
03rd March 2025BY Anushka Sengupta
Budget – Bonanza for Brands?
How are brands cashing in on the rising disposable income made available post-budget, what push will marketing get?
24th February 2025BY Pritha Pahari
Comedy & Brands: Goldmine or PR Disaster
With comedians launching unique IPs, younger brands especially, are piggybacking on them to form authentic associations. But what happens when things go South?
17th February 2025BY Aryan Khanna
Logos: The Ultimate Ambassadors
Are the silent logos communicating the loudest? From the Golden Arches to the Swoosh, IMPACT explores the strategy behind logo-only marketing
27th January 2025BY Anushka Sengupta
Who is the right choice, baby?
As the number of celebrity endorsements keep rising, in an ever competitive ad world, the question remains: What creates impact? The celeb or the content?
20th January 2025BY Aryan Khanna
Ad World’s Red Carpet for Kaleen Bhaiyya
From MP Tourism to Saffola Honey; looking into Pankaj Tripathi’s undeniable charm that captivates both cinema goers and brands
13th January 2025BY Anjana Naskar
Branding on the Big Stage
As Concert season is underway, IMPACT Magazine looks at the rise of branded events as a tool for real-time consumer engagement
23rd December 2024BY Jennifer Thomas
Bank breaking Billboards
Dynamic billboards are transforming the landscape of OOH advertising but at hefty costs. IMPACT Magazine dives deep into the DOOH ecosystem
16th December 2024BY Anushka Sengupta
Going Gaga over Ganji Chudail
Today memes have taken over everything. Even Advertising! Find out why Ganji Chudail and Puneet Superstar are becoming brand favourites for consumer attention.
25th November 2024BY Pritha Pahari
The Power-Trio of JioStar
As the Reliance-Disney merger stands complete, JioStar's leadership takes shape with Kevin Vaz as CEO of Entertainment, Kiran Mani as CEO of Digital, and Sanjog Gupta as CEO of Sports.
18th November 2024BY TEAM IMPACT
How to go Viral?
Discover how virality defines brand campaign success! Join IMPACT Magazine as we uncover the insights from Thought Blurb Communication’s recent Parle campaign
04th November 2024BY Mansi Sharma
Back to the Past
The world seems to be moving towards Nostalgia marketing, bringing back the iconic brands from the 90s. Does the past hold the key to the future of marketing? Read here.
14th October 2024BY Pritha Pahari
Swipe, Click, Shop, Repeat!
Step into the future of shopping with shoppable ads—where buying a stylish jacket or a must-have beauty product takes seconds, not minutes
07th October 2024BY Pritha Pahari
Mom-to-Mom Marketing
Discover how Slurrp Farm’s Co-Founder, Meghana Narayan, helped build a community of trust to create nutritious & tasty food for kids. Dive into this inspiring success story!
30th September 2024BY Mansi Sharma
Celebrating Divine Connection
Gaurav Tayal, CEO of ITC’s Matches and Agarbatti Business Division, discusses the ‘Dil Se Karo Baat, Bhagwan Ke Saath’ campaign
23rd September 2024BY Anjana Naskar
GO TEZ FOR SMART GAINS!
Iti Mehrotra, CMO of Kotak Securities, unveils the buzz behind their new Kotak Neo campaign. Check out the excerpts!
16th September 2024BY Mansi Sharma
SNACKS ON US!
Shobhit Agarwal from Cornitos chats with IMPACT about their festive plans and the booming snacking trend. Dive into the crunchy details!
16th September 2024BY Mansi Sharma
Raymond Goes Public
In conversation with IMPACT Magazine, Sunil Kataria, CEO, Raymond Lifestyle, shares his thoughts on their IPO debut, festive marketing and more.
09th September 2024BY Pritha Pahari
Shenaz Treasury: The OG influencer
For real 90s nostalgia, we spoke to Shenaz Treasury and she spilled the tea on being an MTV VJ before Instagram and social media took over influencing
02nd September 2024BY Mansi Sharma
The AI Hour
This week on IMPACT’s Talking Point join the debate, is AI here to help transform modern day journalism, or is it here to steal our jobs? Here’s the full story!
26th August 2024BY Pritha Pahari
Bottom of the bottle
This week, IMPACT explores surrogate advertising and its potential ban’s impact on the alcobev industry. Will the Number 1 Yaari between Adex-surrogate advertising be disrupted? Find out!
19th August 2024BY Aryan Khanna
Olympic Fever: Viral or not?
Is the Olympic fever in advertisements a seasonal surge or the beginning of a lasting trend? Find out more in this week’s talking point
12th August 2024BY Pritha Pahari
Why So Unserious?
From Zomato’s ‘Roast’ing to Naukri.com’s 'Hardly Working,' comedians seem to be sliding into the DMs of every brands’ marketing strategy.
05th August 2024BY Mansi Sharma
Cookies stay in the jar, will alternatives suffer?
After years of uncertainty, Google rescinds its decision to scrap third-party cookies from Chrome and opts for user-controlled tracking preferences instead.
29th July 2024BY Aryan Khanna
Fostering Communities
As recent studies reveal that nine out of ten GenZ in India consider themselves part of a fandom, brands rope in celebrities to get leverage.
15th July 2024BY Aryan Khanna
Is Sweet Anil ‘Chachu’ the Right Fit for Big Boss OTT?
It’s antithetical – while one is quirky, the other controversial, one paternal and other voyeuristic – but can still work for both because of their high entertainment value.
08th July 2024BY Mansi Sharma
Staying Genuine
Sheena Kapoor, Head of Marketing, Corporate Communications and CSR, ICICI Lombard talks about the ‘Game of Life’ campaign and how the brand is trying to master the art of powerful storytelling.
01st July 2024BY Aryan Khanna
Sharing is Caring Redux
Mayank Shah, Vice President, Parle Products Ltd., sat with Vinod Kunj, CCO & MD, Thought Blurb, to talk about Parle’s ‘G Mane Genius’ campaign which tries to instill the value of sharing in kids.
24th June 2024BY Aryan Khanna
INDIAN CREATIVITY IS MUCH ABOVE AWARDS
Prasoon Joshi says that we should look at the quality of winning work instead of quantity to judge India’s performance at Cannes Lions 2024
22nd June 2024BY NEETA NAIR
India Shining at Cannes
Gaurav Kumar of Lightbox writes about the Cannes Lions Festival, India’s growing importance as a creative hub, and more
21st June 2024BY Gaurav Kumar
DRINKING FROM THE CREATIVE CUP AT CANNES LIONS
I woke up this morning just to realise that I hadn’t had any food for the last 36 hours. If that’s not fun, then what is?
20th June 2024BY Abhik Santara
‘Creativity is not just about fun and expression’
David Droga of Accenture Song speaks to Neeta Nair of IMPACT about Accenture Song’s entry into India, and more
19th June 2024BY NEETA NAIR
CANNES LIONS 2024: INDIA ADDS FIVE MORE SHORTLISTS ON DAY 3
So far, India has a total of 59 shortlisted entries this year at the prestigious Cannes Lions International Festival of Creativity.
19th June 2024BY admin
CANNES LIONS 2024: INDIA ADDS EIGHT MORE TO THE SHORTLISTS
Amid burgeoning expectations, India has managed 54 shortlisted entries this year at the prestigious Cannes Lions International Festival of Creativity
18th June 2024BY admin
CANNES LIONS 2024: A PROMISING START FOR INDIA
So far, India has a total of 46 shortlisted entries this year at the prestigious Cannes Lions International Festival of Creativity.
17th June 2024BY admin
IWMBuzz Digital Awards Season 6 Breaks New Barriers
India’s biggest OTT and web entertainment awards sees a roaring response this year, as brands, celebrities, and audience join in the revelry.
17th June 2024BY admin
Westside: 25 Years Fit
Umashan Naidoo, Head of Customer & Beauty at Westside talks to IMPACT about the impetus behind ‘Wesness’, its fitness initiative
03rd June 2024BY Ashee Sharma
Tata AIG: Meeting Expectations
Riaan Rodriguez, Senior VP – Digital Business & Marketing, Tata AIG talks about the ‘Expect the Expected’ campaign, the brand’s marketing initiatives, and more.
27th May 2024BY Aryan Khanna
Marketers Caught in an AI Duel
As Google and OpenAI brandish their latest tools, search marketing stares at a revolution that marketers can lead.
22nd May 2024BY Mansi Sharma
Not So Healthy Afterall
In light of recent controversies surrounding major brands failing to meet health and safety standards, experts discuss the repercussions and the role that advertising plays during such a crisis.
13th May 2024BY Anjana Naskar
HDFC Asset Management: A Lesson in Finance
Naveen Gogia, Executive Vice President & Co-Head – Sales & Distribution, HDFC Asset Management Co. Ltd. talks about the brand’s new campaign and its journey towards pioneering financial education.
06th May 2024BY Aryan Khanna
A Fresh Cup of Campaigns
In conversation with Karan Shah, Director, Amar Tea (makers Of Society Tea), we discuss what it takes to build a marketing strategy that sustains over nine decades of legacy.
29th April 2024BY Paawan Sunam
How Did Brands in Kerala Celebrate Vishu?
Vishu is said to be one of the biggest festivals in Kerala, but just a minute jump in ad spends around the period and a dearth of campaigns on the Malayali New Year paint a different picture
22nd April 2024BY Aryan Khanna
LT Foods: Growing Footprint
Talking in the context of the launch of ‘Daawat Quick Cooking Red Rice’ Ritesh Arora, CEO, India Business & Far East, LT Foods Ltd. highlights the company’s goal to increase its market share and more
22nd April 2024BY Ashee Sharma
Mindshare-e4m Content Marketing Trends Report
The report will offer stakeholders, marketers, and industry leaders an understanding of the challenges and opportunities in the content marketing sphere.
15th April 2024BY admin
HUL: Time to Defrost?
As Unilever plans to separate its ice cream business globally, experts wonder what would be the fate of the high-on-nostalgia brand – Kwality Wall’s, in India.
15th April 2024BY Mansi Sharma
Starbucks: Blending Into India
Sushant Dash, CEO, Starbucks shares the vision behind brand collaborations and how it is trying to blend deeper into the colours of India
08th April 2024BY Aryan Khanna
Mahindra & Mahindra: Driving into the Future
Nalinikanth Gollagunta, CEO-Automotive Division, Mahindra & Mahindra speaks to IMPACT about the burden of a legacy brand, the dynamic tech-driven brand identity that it is vying for, and more
01st April 2024BY Paawan Sunam
THROUGH THE GRAPEVINE: TOP LEADERS FROM MEDIA.MONKS- AZAZUL HAQUE & KIRAN RAMAMURTHY QUIT
Sources say after Poran Malani, Azazul Haque and Kiran Ramamurthy from Media.Monks are now on their way out
22nd March 2024BY NEETA NAIR
ANYMIND GROUP: ASIA IS GOING TO BE AT THE CENTRE OF THE WORLD
Kosuke Sogo, Co-founder and CEO, AnyMind Group shares his plans for the AnyMind Group, and talks about the different verticals of the group, including India’s POKKT
18th March 2024BY Aryan Khanna
Squadhelp: The Name Game
Darpan Munjal, Founder, Squadhelp explains how his business, Squadhelp, is leveraging data and AI to help brands brainstorm creative names
11th March 2024BY Chehneet Kaur
'It was the right time to launch an IPO for RK Swamy'
In conversation with Srinivasan K Swamy, Chairman & MD, and Narasimhan Krishnaswamy, Group CEO & Whole Time Director, R K Swamy Ltd, we talk about the group's IPO launch.
04th March 2024BY Paawan Sunam
The Birds, The Bees, and Ranveer Singh
From the ad-land: Discussions around male and female sexual awareness, is there a dichotomy?
26th February 2024BY Mansi Sharma
Global Headwinds Mar AdEx Growth: Pitch Madison Advertising Report 2024
Sam Balsara, Chairman, Madison World summarised the report for the audience in attendance. The report suggests that AdEx grew only by 10% in FY’23 and is forecasted to grow by 12% this year
16th February 2024BY Mansi Sharma
HDFC Bank: Spoilt for Choice
Ravi Santhanam, Group Head, CMO, HDFC Bank, and Amit Akali, CCO of Wondrlab talk about their latest PayZapp campaign and the way they have conceptualised it, and more
12th February 2024BY Aryan Khanna
Tim Hortons: Internationally Local
Ravi Makwana, CMO, Tim Hortons, talks about the international brand’s strategies for setting its regional positioning in India.
05th February 2024BY Paawan Sunam
Motorola: Razr-Sharp Marketing
In conversation with Shivam Ranjan, Head of Marketing - APAC, Motorola, we decode the current standing of the brand, understand how they collaborate with e-commerce marketplaces, and more
29th January 2024BY Paawan Sunam
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