IWMBuzz Digital Awards Season 6 Breaks New Barriers

It was an epic night to remember at the IWMBuzz Digital Awards Season 6. IWMBuzz Digital Awards, a pioneer in the space of honouring excellence in OTT and web entertainment space, set the standards high in its sixth season. It honoured the finest talent from the industry.

This year the IWMBuzz Digital Awards saw support from 10 brands and multiple media partners to help maximise scale and reach. The overall reach of the event crossed over a billion impressions across Digital, TV, Streaming (JIO TV+), Outdoor, Print, Radio and on ground.

Innovative pre-engagement activities coupled with native on-ground celeb/influencer content integrations led to maximum ROI.

A distinguished bevvy of artists walked the red carpet and graced the awards night, which included Manoj Bajpayee, Sushmita Sen, Bobby Deol, Kajol Devgan, Adah Sharma, Randeep Hooda, Prajakta Koli, Nawazuddin Siddiqui, Raj Shamani, Tilottama Shome, Raftaar, Siddhant Chaturvedi, Ronit Roy, Tisca Chopra, Rajpal Yadav, among others.

According to Siddhartha Laik, Founder and Editor-in-Chief, IWMBuzz Media, the property has broken all barriers in its sixth season. He says, “Today, many are replicating the format, but our vision and legacy stand strong. We are committed to honouring the true content heroes of the country and put a lot of effort into ensuring that the most deserving are honoured. IWMBuzz envisioned an OTT focussed award show way back in time and the fact that others have followed suit, validates our vision. This year, we received overwhelming support from platforms and creators in terms of entries, and we had an amazing response in terms of multiple brands partnering with us. Social media went buzzing on D-Day and some of the biggest movers and shakers attended the gala awards entertainment night. We are thankful and humbled by the response and will continue to work harder to ensure that in the coming years, the experience gets bigger and better at the Digital Awards.”

Sanath Pulikkal, Marketing Head- Home Care, Dabur India Ltd. also opened up about the event and the brand’s association with it. “Odonil is honoured to have sponsored the prestigious IWMBuzz Digital Awards Season 6. As India’s leading air freshener brand, we take pride in associating with events that recognise and celebrate excellence in the digital entertainment sphere. These artists and creators are transforming the OTT and web entertainment landscape, just as Odonil transforms living spaces with freshness. On behalf of the entire Odonil family, I extend my warmest congratulations to all the winners. A special note of appreciation goes to the organizers for their meticulous planning and flawless execution, which made this event truly unforgettable,” he said.

Lokesh Dhamija, Head, Brand & Communications, NBC Bearings (CK Birla Group) said, “We at NBC are excited to have been a part of the IWMBuzz Digital Awards Season 6, India’s premier OTT and Web Entertainment Awards. This event showcased the remarkable growth and dynamic nature of the digital entertainment sector. At NBC, our focus is on forging innovative connections with our industry partners and consumers. We are thankful for the chance to be part of this inspiring event and to collaborate with those who share our commitment. Congratulations to all the winners and nominees. As always, at NBC, we are truly ‘in it for the long run,’ supporting and celebrating creative achievements in every field.”

Sukhpreet Singh, Corporate Head of Marketing, Dish TV & Watcho said, “At DishTV Watcho, we are passionate about bringing high-quality entertainment to our audiences and partnering with the IWMBuzz Digital Awards Season 6 aligned perfectly with our vision. This was our second partnership with the initiative. The event was a huge success and some of the finest talent and content creators were honoured under one roof. We are thrilled to support and be a part of such a transformative initiative. We look forward to many more such associations in time to come.”

According to Yatnesh Pandey, Vice President, Marketing, Greenply, the brand collaboration with IWMBuzz Digital Awards was a great opportunity for them to connect with today’s millennials who believe in aesthetics, functionality and sustainability, which are also core pillars of the brand. He said, “Greenply has been transforming Indian interior spaces over decades and on the other hand, OTT has transformed the entertainment industry. The event was a great success and Greenply engaged with some finest content creators of the country. At, Greenply, innovation is key and we look forward to many more such associations in time to come,” he says.

Joita Sen, Director and Head of Marketing and Designs, Senco Gold and Diamonds said, “Associating with the IWMBuzz Digital Awards 2024 was a rewarding experience for Senco Gold and Diamonds. We celebrated the dedication and hard work of digital content creators whose values of innovation, creativity and excellence resonated with us. As a brand, we embrace contemporary trends while honouring our heritage. Just as we believe in honesty, transparency, and cultural relevance to connect with our customers, we see the same principles in creating relatable social media content. Senco Gold and Diamonds truly appreciates the art of every artist, whether it is digital media or our karigars who create meticulously designed jewellery.”