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Cannes Lions 2025
‘It’s the youth and tech-use that really makes India stand out as a market’
BY NEETA NAIR

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CTV Viewership Rises, 23% of Indians Now Digital-Only: Kantar Media Compass Report
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Chirag Alawadhi Co-Founder and CEO of The Leapfrog Network Announces Exit
BY TEAM IMPACT

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Havmor Launches 'Enjoy It, Play It' Campaign with Gujarat Titans
BY TEAM IMPACT

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JW Marriott Set to open in Ludhiana by 2029
BY TEAM IMPACT

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Amazon Launches 'Many Many Mes' Campaign to Celebrate Fashion Individuality
BY TEAM IMPACT

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Global Strategy Could Unlock $6B for Indian Entertainment
BY TEAM IMPACT

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Bottomline Media Signs DJ Ganesh for Exclusive Brand and Music Partnership
BY TEAM IMPACT

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V-Guard Launches 'Hum, Tum Aur V-Guard' Campaign for a Romantic Summer
BY TEAM IMPACT

Spotlight
Cricket’s Marketing Pitch
BY Anushka Sengupta

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VIP Access to FOMO
BY Anjana Naskar

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Grant Thornton Bharat Teams Up with Yotta Data Services to Boost AI and Cloud Adoption
BY TEAM IMPACT

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Britannia Launches Limited-Edition Harry Potter-Themed Biscuits
BY TEAM IMPACT

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BSNL Launches BiTV for Mobile Users in Partnership with OTTplay
BY TEAM IMPACT

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Clear Premium Water Partners with National Games for Sustainability
BY TEAM IMPACT

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JioSaavn: Multi-Format Advertising and Regional Content Will Lead the Way in 2025
BY Aryan Khanna

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Priyanka Bardia: Flexible Subscription Models Will Drive OTT Growth in 2025
BY Aryan Khanna

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Sushilkumar Agrawal: Regional Targeting to Drive OTT Growth in 2025
BY Aryan Khanna

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Jhoomer Sinha: 'Mobile Streaming and Regional Content to Lead OTT' in 2025
BY Aryan Khanna

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Shresth Gupta: ‘Real-time translations to make OTT platforms more inclusive’ in 2025
BY Aryan Khanna

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