Realme is taking its Harry Potter collaboration beyond the smartphone with a multi-city campus activation built around a specially designed Harry Potter-themed bus. The activation will travel across Delhi, Chandigarh, Jalandhar, Jaipur and Noida to promote the realme 16 Pro 5G Harry Potter Edition, developed in collaboration with Warner Bros. Discovery Global Consumer Products.
The activation will begin at IPU, Dwarka Campus in Delhi on September 21, coinciding with the India launch of the special-edition smartphone. The on-ground experience will bring together students, creators and young consumers, who can explore the device and participate in Harry Potter-themed activities.
Following the Delhi leg, the bus will travel to Chandigarh, Jalandhar, Jaipur and Noida, with stops at select campuses and consumer touchpoints. The schedule runs from September 21 to September 29 in Delhi, October 4 to 7 in Chandigarh, October 9 in Jalandhar, October 12 to 14 in Jaipur and October 16 to 23 in Noida.
At each stop, consumers can experience the themed bus, explore the smartphone and participate in interactive activities. The activation will also include giveaways, with participants getting a chance to win the realme 16 Pro 5G Harry Potter Edition, realme earbuds and other realme merchandise.
The bus activation forms part of realme’s wider campaign around the Harry Potter Edition, using a physical experience to bring together the smartphone collaboration, Harry Potter fandom and campus engagement.
The Harry Potter-themed realme 16 Pro 5G is scheduled to officially launch in India on September 21, 2026.
