Swiss Beauty has launched a limited-edition Harry Potter-inspired makeup collection in collaboration with Warner Bros. Discovery Global Consumer Products (WBDGCP), bringing the franchise’s wizarding world into the beauty category.
The collection draws on elements including Hogwarts Houses, spells and the Patronus charm, combining themed packaging with multi-dimensional finishes and beauty-focused formulations. It is aimed at beauty enthusiasts, Harry Potter fans and collectors.
The range includes the Spellbinding Tinted Gloss in three shades, a Transfiguration-inspired colour-changing foundation, a four-shade Classy Multichrome Eyeliner, a Patronus-inspired makeup brush set and an eyeshadow palette featuring four multichrome shades inspired by Hogwarts House identities.
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Commenting on the launch, Vikram Sharma, SVP and Head of APAC Consumer Products at Warner Bros. Discovery said, " India is one of our key growth markets, and beauty represents a significant opportunity to engage new consumers through licensing. Harry Potter continues to resonate with generations of fans across the country, making it a powerful platform for brands looking to create meaningful consumer connections. Our collaboration with Swiss Beauty brings together the joy of makeup with the enduring appeal of the wizarding world, creating a collection that fans can connect with through every design detail and collectible element while helping the brand reach new audiences in an authentic and engaging way.”
Mohit Goyal, Co-Founder & Director, Swiss Beauty, added, "Innovation has always been at the heart of Swiss Beauty's journey. The Harry Potter-inspired collection reflects our commitment to bringing culturally relevant collaborations to our consumers while continuing to push the boundaries of beauty innovation. By combining high-performance formulations with imaginative storytelling, we hope to create products that spark curiosity, confidence, and joy for beauty lovers across the country."
Shalini Kochar, AVP Marketing, Swiss Beauty, believes that “Today’s beauty consumer is looking for products that offer more than functionality - they want experiences, stories, and a sense of connection with the brands they choose. Our collaboration with Warner Bros. Discovery Consumer Products for the beloved Harry Potter franchise allows us to tap into this shift in a meaningful way by bringing together beauty, fandom, and nostalgia. Through this collection, we aim to create a highly engaging consumer experience that extends beyond the product and encourages discovery, conversation, and self-expression. It is a reflection of Swiss Beauty’s approach to building culturally relevant brand experiences that resonate with the next generation of beauty consumers.”
The collection is positioned around Swiss Beauty’s focus on trend-led and globally inspired beauty products, while using the Harry Potter franchise to create a collectible proposition. The limited-edition range will be available through Swiss Beauty’s online and offline channels across India.
