Swiss Beauty has partnered with Warner Bros. Discovery Global Consumer Products to launch a limited-edition FRIENDS-inspired makeup range under its 'Craze' collection in India.
The collaboration brings pop culture-led merchandising into Swiss Beauty's portfolio, with products and packaging inspired by characters and moments from FRIENDS.
The collection includes the 'Glownagi Tinted Moisturiser,' positioned as a lightweight, dewy base inspired by characters like Ross, Rachel and Phoebe; the 'Monica Clean Makeup Remover Wipes,' designed for gentle yet effective cleansing with ingredients such as green tea and calendula extracts; the 'How You Doin’ Lip & Cheek Mud,' a dual-use tint for lips and cheeks inspired by Joey Tribbiani; the 'Oh. My. Moisture. Lip Balm,' a hydrating formula infused with hyaluronic acid and shea butter, drawing from Janice’s character; and a range of press-on nails inspired by Monica, Phoebe and Rachel, offered as easy, at-home manicure kits with complete application accessories.
The collection is positioned to tap into growing demand for nostalgia-led and collectable beauty products, particularly among younger consumers. Character-led naming, themed packaging and design elements form a key part of the launch.
Commenting on the launch, Vidushi Goyal, Chief Marketing Officer, Swiss Beauty, said, “The FRIENDS inspired 'Craze' range is a celebration of nostalgia and individuality, bringing together the timeless appeal of FRIENDS with Swiss Beauty’s trend-led approach to innovation. Through this collaboration with WBDGCP, we aim to create a beauty experience that feels fun, collectable, and emotionally engaging, while seamlessly fitting into modern beauty routines. The collection reflects our focus on offering products that allow consumers to express themselves through culturally relevant and thoughtfully designed beauty.”
Mohit Goyal, Co-Founder & Director of Swiss Beauty, said, “At Swiss Beauty, we are constantly looking to innovate in ways that resonate emotionally with today’s consumers. The FRIENDS-inspired 'Craze' collection embodies our vision of blending global pop culture with high-quality, accessible beauty. This collaboration allows us to connect with a new generation of beauty enthusiasts while staying true to our promise of offering trend-forward products that spark joy and self-expression.”
The limited-edition collection will be available across online and offline channels in India.
