Swiss Beauty has partnered with Zepto for a campaign marking the restock of its Jelly Verse Glow Stick, alongside its availability on the quick-commerce platform for rapid delivery.
The collaboration includes a hybrid brand film that combines artificial intelligence-generated visuals with live-action footage. The film highlights the product’s return to inventory and its availability through Zepto’s quick-commerce network.
Since its launch, the Jelly Verse Glow Stick has gained visibility across digital platforms and social media. According to the company, the product has sold over 100,000 units across sales channels, contributing to its popularity within the Indian beauty market.
The product features a jelly-like texture designed to deliver a glossy finish and can be used across multiple applications. Swiss Beauty describes it as a three-in-one product for eyes, lips and cheeks, aimed at delivering a luminous makeup effect.
Watch the video here:
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Commenting on the restock and Zepto availability, Mohit Goyal, Co-Founder & Director, Swiss Beauty: “Jelly Verse reflects the direction in which the beauty industry is evolving, where innovation in texture, sensorial experience, and instant accessibility come together to create products that truly excite consumers. The overwhelming response to Jelly Verse has reinforced our belief that today’s beauty users actively seek formats that are playful, versatile, and trend-forward. The restock is a response to this incredible consumer demand, and our partnership with Zepto enables us to bring that excitement to consumers almost instantly. Quick commerce is redefining how beauty is discovered and purchased, and through this collaboration, we are ensuring that high-demand, viral products like Jelly Verse are available exactly when consumers want them.”
The collaboration between Swiss Beauty and Zepto ensures that the popular Jelly Verse Glow Stick reaches consumers swiftly, meeting the high demand.
Sharing his perspective on the collaboration, Pankaj More, Senior Vice President - Category Management, Zepto, said, “Beauty today is increasingly driven by trends, discovery, and impulse. Consumers see a product online and want to try it instantly. By bringing Jelly Verse to Zepto, we’re turning that moment of discovery into delivery within minutes. Our collaboration with Swiss Beauty reflects how quick commerce is expanding beyond essentials to include high-demand, culturally relevant beauty innovations exactly when the excitement is at its peak.”
The Jelly Verse Glow Stick is available in six shades: Star Shower, Bronzed Eclipse, Solar Flash, Moon Drip, Orbit Gleam and Twilight Beam, and is priced at ₹449.
With the product now restocked and available through Zepto, Swiss Beauty continues to expand its presence across quick-commerce platforms, reflecting the growing role of rapid delivery services in beauty product distribution.
