Zepto Limited hosted the first edition of Zepto Fitverse in association with Angel One at Hyfit, Bengaluru. The event focused on community-based fitness and everyday wellness, with a four-hour workout aimed at encouraging sustained physical activity beyond seasonal resolutions.
Angel One participated as Title Sponsor, aligning the event with its view that progress in fitness and financial well-being depends on consistency over time. The event was co-powered by UpUrFit, Centrum, Britannia NutriChoice, and Epigamia, and supported by Lifelong, Hansaplast, Cosmix, Avvatar, Swiss Military, and Pintola.
More than 60 health, wellness, and fitness creators attended the event, which featured brand-led fitness and wellness activities. Former international cricketer and fitness advocate Jonty Rhodes, brand ambassador of UpUrFit, led warm-up and recovery sessions. Hansaplast conducted a mascot-led stretch session and set up a first-aid-themed kiosk. Centrum hosted nutrition-focused interactions, including a nutrition score activity.
Britannia NutriChoice organised a fitness challenge with product displays, tastings, and an engagement wall. Lifelong provided workout equipment such as dumbbells and yoga mats and hosted interactive activities. Cosmix supported post-workout recovery with protein shakes, while Epigamia hosted a yoghurt-based protein bar.
Speaking at the event, Jonty Rhodes said, “Fitness isn’t about extreme goals or short bursts of motivation, it’s about showing up consistently and taking care of your body. What I loved about Fitverse was how it made fitness feel social, achievable, and enjoyable. When people train together, support each other, and focus on recovery as much as effort, fitness becomes a lifestyle, not a resolution.”
Chandan Mendiratta, Chief Brand Officer, Zepto, added, “At Zepto, we intend to consciously build experiences that go beyond transactions and speak to how young India lives, celebrates, and now stays active. Fitverse is a natural extension of our approach aimed at bringing together community, wellness, and everyday relevance in a way that feels authentic and participatory.”
Sharing his thoughts on the association, Arief Mohamad, CBO - Direct Business, Angel One, said, “People often approach money the way they approach fitness in January, with intensity but without continuity. Fitverse was designed to change that mindset. By placing financial fitness in a wellness setting, we are reinforcing a simple truth: wealth, like health, is built through small, consistent actions that compound quietly over time.”
The event follows Zepto’s previous initiatives such as Mithai Wars and Not Another New Year Party, continuing its focus on community-led experiences. With Fitverse, the company extended this approach to wellness, linking fitness with participation and long-term habits.
