Zepto’s campaign ‘Don’t Sweat It’ has secured the 29th position in IMPACT’s Top 75 Campaigns of 2025.
The campaign uses humour and relatability to highlight everyday moments where sweat becomes an awkward hurdle, ranging from job interviews to attempts at impressing a romantic interest. The film personifies sweat as a recurring antagonist that appears during high-pressure situations. In one sequence, as a young man prepares for a job interview, the ‘sweat’ character returns, only to be thwarted when a friend quickly orders a Rexona underarm spray via Zepto. The timely delivery sends the sweet character away disappointed, reinforcing Zepto’s promise of quick solutions to everyday problems.
The campaign was curated by Third Floor Films, with the creative direction led by Jigar Fernandes.
For the 2025 rankings, the IMPACT editorial board evaluated hundreds of campaigns across parameters such as narrative clarity, creative execution, originality, and production quality. The selected campaigns stood out for their ability to deliver strong brand messaging through engaging and effective storytelling.
