Zepto, in partnership with Britannia, hosted the Great Indian Fake Shaadi at Ira Luxe in Chattarpur, transforming the venue into a wedding-themed content event. The gathering saw over 300 attendees, including creators, brand partners and guests, marking the start of the wedding season with an unconventional format.
Britannia, the title sponsor of the event, led the baraat, setting the theme for an evening that combined entertainment and brand-led experiences.
The programme began with the Britannia Pure Magic Baraat and a flash mob to Bingo!’s Tedhe Medhe Bhojpuri anthem. Shaadi.com presented a digital roast by Anupam Mittal, focusing on modern dating culture. Manforce Epic Condoms featured an installation designed as a vibrating bed.
The event was co-powered by Nivea, Haldirams, Bingo Tedhe Medhe, Manforce Epic Condoms, Shaadi.com, Close Up, ITC Fabelle and Minimalist. Wedding planning startup Meragi curated the experience, while Rebound – Detox Shot, Hershey’s, SUGAR and Wildstone participated as supporting partners.
The evening included performances, themed rituals and branded installations, with over 100 creators sharing live content from the venue.
“The fake shaadi trend isn’t just a meme anymore, it’s a cultural moment. And we wanted to build a memory structure for the biggest festival of the country, the Shaadi season. We kicked off the wedding season by owning that moment and turning it into something bigger. The fake shaadi is more than a party, it’s a reflection of how Gen Z celebrates and Millennials wonder what it is about. With over a hundred creators turning every moment, it was an evening of food, festivities and fun,” said Chandan Mendiratta, Chief Brand Officer, Zepto.
Siddharth Gupta, General Manager - Marketing, Britannia, said, “The Great Indian Fake Shaadi was such a fun and unexpected way to kick off the wedding season. It was full of laughter, energy, and indulgence, much like Britannia Pure Magic. Through the celebration, guests experienced our new range of indulgent choco creations. It beautifully brought alive The New Temptation, a proposition that turns every bite into an irresistible delight and makes indulgence truly memorable.”
