Nasher Miles has announced a partnership with Warner Bros. Discovery Global Consumer Products to launch a Harry Potter-inspired travel accessories collection in India.
The collection includes backpacks and travel essentials designed around visual elements from the Harry Potter universe, combining functionality with lifestyle-led design aimed at everyday use.
According to the company, the range is targeted at both long-time Harry Potter fans and younger consumers looking for travel accessories that reflect personal identity and self-expression.
The launch comes amid increasing collaborations between entertainment franchises and lifestyle brands across categories such as fashion, travel and accessories.
Speaking about the collaboration, Shruti Kedia Daga, Founder at Nasher Miles, said, “Harry Potter has been a meaningful part of growing up for millions of people across generations, including in our own homes. Introducing my son to the series early on and seeing how deeply he connected with that world made this collaboration especially special for me. With this collaboration, we wanted to bring that same sense of imagination and familiarity into products people can carry with them as part of their everyday journeys.”
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She added, “At Nasher Miles, we see travel gear today as an extension of personal identity. This partnership allowed us to thoughtfully combine functionality with storytelling and design in a way that feels both globally relevant and locally resonant for Indian consumers.”
The company stated that the collection will initially be available through pre-booking opportunities before expanding across Nasher Miles’ official sales channels and partner platforms.
According to Nasher Miles, the partnership aligns with its broader focus on building travel products positioned at the intersection of functionality, culture and self-expression.
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