With Fusion Klassroom Edutech Limited’s IPO opening on July 31, Impact Magazine spoke to the company’s Managing Director and CFO, Dhruv Javeri, about the role of technology in addressing India’s shortage of teachers, trainers and faculty, particularly across rural and semi-urban markets.
“Especially in Uttar Pradesh and beyond, in the most rural parts of India, we are facing a shortage of teachers, trainers and faculty members,” Javeri shares. He adds that while digital learning has emerged as an important route to reach students in remote parts of the country, Klassroom Edutech’s longer-term aim is to make learners more self-sufficient.
“We want to completely automate that channel. So that students are self-sufficient enough to come down, learn, be equipped with the tech and interact,” he adds.
Watch the full interview here:
Javeri mentions that Fusion Klassroom Edutech’s hybrid model, which combines online and offline learning, has been a key factor in adapting to changing student needs across the pre-Covid, Covid and post-Covid periods. “The blend of hybrid learning, combining offline and online formats whenever and wherever required, has been the key winning factor.”
The company launched Klassroom OTT in 2024, moving from a course-by-course model to a subscription-based approach that gives students access to multiple courses. Javeri shares, “Online subscriptions currently account for roughly 76 per cent of revenue, while offline operations contribute 24 per cent.”
AI is another area where the company sees significant potential. “AI is the reality of the world, rather than just a buzzword,” Javeri says, identifying personalisation and regionalisation of content as two major opportunities. The company is also exploring products such as an AI Tutor to personalise learning journeys.
Government projects and channel partnerships have helped Klassroom expand its reach and understand learner needs across different geographies. Explaining the company’s approach to product development, Javeri adds, “In the last four years, we have started working in reverse. We engaged the students, understood their needs, and then, built up the product accordingly.”
On marketing, Javeri shares that the company is currently focused on targeted audiences who can potentially be converted into customers. “That has been the primary focus until now,” he adds. However, he mentions that the company will need to strengthen its branding efforts going forward. “What we feel is, after the IPO process, we will have to add to our branding element so that the brand is more accessible to a much larger audience, and we build up trust in the ecosystem.”
Javeri also believes the education sector needs to look beyond academic performance and prepare students for the workplace. “We have to shift from the marks model to the market model.” While acknowledging the importance of degrees, marks and formal education, he stresses the need to introduce age-appropriate industry skills earlier in the learning journey. “The idea is to acquire skills much earlier in the cycle of learning in academia.”
