Forevermark’s decision to open its largest global flagship store in Mumbai underscores India’s growing influence in the global luxury and diamond landscape. According to Shweta Harit, Senior Vice President, De Beers Group and CEO, Forevermark, Mumbai’s status as India’s luxury capital made it the most natural choice. A cosmopolitan hub at the centre of fashion and high-end retail, the city reflects India’s firmly established position on the global luxury map. The availability of the right space further enabled Forevermark to create its largest store worldwide.
Sandrine Conseiller, CEO, Brands & Diamond Desirability, De Beers Group, highlights India’s deep-rooted relationship with diamonds and jewellery craftsmanship as a key driver. With a long cultural history and double-digit growth in diamond jewellery, India remains one of the most promising markets globally.
Designed as more than a retail destination, the flagship focuses on experience-led luxury. The space reflects Forevermark’s premium, female-oriented positioning - light, welcoming, and built to host events and personalised engagements.
Watch the full interview to know more.
