As 2025 draws to a close, IMPACT’s editorial team has meticulously reviewed hundreds of campaigns to spotlight the most visionary, culturally resonant and creatively executed work of the year. Through rigorous debate and evaluation across narrative clarity, originality, production quality and audience impact, the Top 75 Hall of Fame list for 2025 surfaces the campaigns that stood above the rest in shaping brand conversations and cultural moments. Here’s a look at campaigns ranked 24 to 22 — each a testament to strategic insight and standout creative execution.
Rank #24. Flipkart | InvoiSIS (DDB Mudra)
Flipkart’s Rakhi campaign introducing InvoiSIS — billed as the world’s first Rakhi invoice generator — clinched the 24th spot on IMPACT’s Hall of Fame 2025. Built around the culturally familiar insight that sisters often do far more than they’re credited for, the idea turned emotional dues into a playful but functional tool that lets sisters “bill” brothers for their favours and attach a wishlist of gifts. Featuring CA Rachana, the campaign blends humour with heartfelt storytelling while reinforcing brand relevance during a key festive occasion. Creative leadership came from DDB Mudra.
Rank #23. Aditya Birla Capital | Motherhood on Hold (FCB Kinnect)
Securing 23rd rank, Aditya Birla Capital’s Motherhood on Hold tackles the nuanced challenges of modern parenting choices. Released on Mother’s Day, the campaign reframes the narrative around deferred motherhood by portraying a symbolic “exit interview” with an imagined future child — a striking metaphor for the financial pressures many women face. Through culturally aware storytelling and smart direction by FCB Kinnect, the work underscores the importance of proactive financial planning and positions the brand as an empathetic catalyst for meaningful conversations.
Rank #22 De Beers Group | Love, From Dad (82.5 Communications)
At rank 22, De Beers Group’s Love, From Dad elevates the timeless father-daughter bond through the culturally significant ritual of a daughter’s second ear piercing. The campaign links this milestone to the gifting of natural diamonds, capturing both emotional depth and cultural context. Crafted by 82.5 Communications under the leadership of Sangeetha Sampath and Ravikumar Cherussola, the film celebrates familial love and independence while reinforcing De Beers’ premium positioning through sensitive narrative and visual storytelling.
