De Beers Group’s campaign ‘Love, From Dad’ has secured the 22nd position in IMPACT’s Top 75 Campaigns of 2025.
The campaign focuses on the father-daughter relationship and draws on the cultural tradition of a daughter’s second ear piercing. It positions the occasion as a moment for fathers to gift natural diamonds, linking the gesture to themes of growing independence and enduring familial bonds.
Created by 82.5 Communications, the campaign was led by Sangeetha Sampath, Executive Creative Director – South, and Ravikumar Cherussola, Executive Creative Director – South.
For its 2025 rankings, the IMPACT editorial board evaluated campaigns across parameters such as narrative clarity, creative execution, originality, and production quality. The final list recognises campaigns that demonstrated strong brand messaging through culturally relevant storytelling.
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