Brand: Mother’s Recipe | Campaign: ‘Maa Sab Jaanti Hai, Maa Sach Jaanti Hai!’
AGENCY
Anuraag Khandelwal
Chief Creative Officer, 82.5 Communications
“When it comes to purity, no one understands it quite like mothers. And when it comes to their children, mothers always know best. At the heart of our latest film for Mother’s Recipe lies a simple, powerful insight: purity isn’t just an ingredient - it’s a feeling only a mother truly knows. And we had a lot of fun bringing that feeling to life.”
CLIENT
Sanjana Desai
Executive Director, Mother’s Recipe
“Every mother knows when something feels right. With this campaign, we wanted to celebrate that instinct, the way mothers can instantly tell what is real. Our Ginger Garlic Paste is made with that same honesty. Just the purity of ginger and garlic, made the way mothers would do it in their own kitchens.”
Brand: MasterChow | Campaign: ‘Not Mangaya, Ghar Pe Banaya’
AGENCY
Aalap Desai
Co-founder and CCO, tgthr
“We wanted something people would genuinely enjoy watching. Each film has its own brand of madness, all connected by one question every foodie asks when home-cooked Asian food tastes amazing: ‘Kaise banaya?’ That echo became the heart of the campaign, and the answer every time is the same: ‘MasterChow se.’”
CLIENT
Vidur Kataria
Co-Founder, MasterChow
“At MasterChow, our purpose has always been to make Asian cooking feel exciting, effortless and well within reach for every home kitchen. ‘Not Mangaya, Ghar Pe Banaya’ carries that purpose forward, showing how easily a bold, flavour-driven meal can come together when you trust your pan and the right ingredients.”
