MasterChow has launched a new national campaign featuring celebrity chef Ranveer Brar, reinforcing its position as one of India’s leading ready-to-cook Asian cuisine brands. Centred on the playful line 'Not Mangaya, Ghar Pe Banaya,' the campaign encourages consumers to recreate bold Asian flavours at home rather than relying on takeout. The brand’s products are now available across major modern retail chains—including Reliance Stores, LOTS and Walmart—as well as leading e-commerce and quick-commerce platforms such as Amazon, Big Basket, Blinkit, Swiggy and Zepto.
Released as the first film in a multi-part series, the campaign features Chef Ranveer Brar bringing the concept to life in his characteristic, effortless style. Over the coming weeks, the series will roll out multiple films, each illustrating how MasterChow’s ready-to-cook sauces and noodles can turn everyday meals into restaurant-style Asian dishes with minimal preparation.
The initiative marks a strategic shift for the brand as it leans into its expanded positioning as Masters of Asian Flavours. With offerings inspired by Japanese, Thai, Korean and Chinese-style cuisines, MasterChow showcases a wider world of flavours while staying rooted in its promise of simple, flavour-first home cooking.
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Speaking about the campaign, Vidur Kataria, Co-Founder of MasterChow, said, “At MasterChow, our purpose has always been to make Asian cooking feel exciting, effortless and well within reach for every home kitchen. We’ve spent years building flavours that take the intimidation out of the process and put the joy back into cooking. ‘Not Mangaya, Ghar Pe Banaya’ carries that purpose forward, showing how easily a bold, flavour-driven meal can come together when you trust your pan and the right ingredients.”
MasterChow’s portfolio includes one of India’s widest ranges of ready-to-cook Asian sauces—from Chilli Garlic and Kung Pao to Thai Basil and Chowmein—made with 100% natural ingredients and free from MSG or artificial flavours. Its Chilli Oil and no-maida, high-protein noodles have contributed significantly to the brand’s leadership in the ready-to-cook Asian category across e-commerce and quick-commerce channels.
Chef Ranveer Brar added, “There’s something special about cooking that beats takeout every single time. Over the years, my association with MasterChow has grown into something far deeper than just being a brand face, I’ve been part of the flavour conversations, the ideas, the experiments. This campaign taps into that same joy, the sounds, the sizzle, the speed. ‘Not Mangaya, Ghar Pe Banaya’ is exactly the energy you feel when great flavours by MasterChow meet a hot pan.”
MasterChow continues to expand rapidly offline while strengthening its online presence with sauces, noodles and pantry staples designed for modern Indian kitchens. With each upcoming film adding a new flavour narrative to the 'Not Mangaya, Ghar Pe Banaya' universe, the brand aims to make home-cooked Asian dishes a staple in everyday Indian cooking as consumer interest in Asian flavours continues to grow.
