MasterChow, a ready-to-cook Asian brand in India, has launched a new campaign titled ‘Khaana Banao Simple se Sexy’, focusing on its Chilli Oil range. The campaign begins with a Blinkit app homepage takeover, placing the product prominently for digital shoppers across key metropolitan areas.
The partnership with Blinkit is aimed at encouraging impulse purchases, giving consumers an opportunity to try the chilli oil while shopping for everyday items.
Speaking about the campaign, Vidur Kataria, Co-founder of MasterChow, said, “Chilli oil is no longer a niche condiment. For us, it represents a movement making everyday meals exciting without complexity. Whether it’s your midnight Maggi, a leftover roti wrap, or a salad a drizzle of our chilli oil turns it instantly delicious. This campaign is about celebrating that transformation, making simple food sexy. We’ve seen phenomenal organic love for our chilli oil people are putting it on everything. This campaign is designed to fuel that behaviour and educate more audiences about its versatility. It’s not just for noodles, it’s for everything.”
As part of its broader strategy, the brand has also introduced billboards across Delhi-NCR. This aims to support brand recall among commuters and highlight the 'Simple se Sexy' message in high-traffic locations.
Watch the campaign link here.
In addition to outdoor placements, MasterChow continues to focus on digital platforms. The campaign includes a reel produced in-house, featuring chef Ranveer Brar, who mentioned the Blinkit takeover in the video. The content reflects MasterChow’s ongoing approach to communicating directly with its online audience.
