82.5 Communications, a full-service integrated agency, has announced the appointment of Rohitash Srivastava as Chief Strategy Officer. This move, an internal transfer within the Ogilvy Group, reflects the agency’s focus on enhancing its strategic capabilities and accelerating its growth.
Rohitash brings two decades of experience as a communication planner, experience strategist, and brand consultant. He joins 82.5 Communications from Ogilvy India (North), where he led the strategic planning function, shaping strategies for some of India’s most iconic brands, including The Coca-Cola Company’s Sparkling and Hydration portfolio, GSK’s Eno, Dabur India, Perfetti, Mother Dairy, and RSPL Group, among others.
The appointment comes at a time when 82.5 Communications is experiencing significant business growth, alongside recognition for several impactful campaigns. Rohitash’s consumer-centric thinking, ideation, and innovative approach will play a pivotal role in continuing this momentum.
"82.5 Communications is on a fantastic growth journey, fueled by the great work our teams are producing," said Kiran Ramamurthy, CEO of 82.5 Communications. "Rohitash's strategic acumen and proven track record are exactly what we need to accelerate this momentum. Rohitash thrives on simplifying complex challenges and making brand strategy feel refreshingly clear and actionable, with an approach rooted in common sense, conversation, and creativity.”
Excited about the road ahead, Rohitash said, "82.5 is fast becoming the growth engine for Ogilvy, and I couldn't be more excited to be part of this transformative moment. The talent and energy I see in Kiran, our COO and our CCOs Anuraag and Mayur, make 82.5 a powerhouse of modern brand-building. We have great momentum, we're already putting out some fantastic work, and this is just the beginning."
Rohitash’s impressive career includes multiple EFFIE awards, including a Gold and three Silvers at the APAC EFFIES. He was also recognised as India’s Top Digital Planner by Digital Market Asia and Business World in 2016.
In addition to his professional achievements, Rohitash is actively involved in the academic and social sectors. He teaches brand strategy at prestigious institutes such as MICA and MET Mumbai, contributes regularly to Brand Equity, WARC, and Campaign India, and is engaged in social service with the Community Empowerment Lab, focusing on reducing infant mortality.
Rohitash’s appointment strengthens 82.5 Communications' commitment to delivering cutting-edge strategic thinking and innovative solutions, further reinforcing its position as an emerging leader in the Indian advertising landscape.
