Flipkart’s Rakhi campaign introducing InvoiSIS, billed as the world’s first Rakhi invoice generator, has secured the 24th position in IMPACT’s Top 75 Campaigns of 2025.
Rolled out at the Raksha Bandhan, the campaign was built on a culturally familiar insight that sisters do a lot for their brothers, much of which often goes unnoticed or unacknowledged. Flipkart translated this emotional truth into a playful yet functional idea with InvoiSIS, a tool that allows sisters to raise itemised invoices for the favours they’ve done over the years.
The campaign film features content creator CA Rachana and showcases sisters billing their brothers for everything from sharing expensive skincare products to stepping in during family drama. Each favour is assigned a “certified value,” calculated with Ranade’s help, adding a humorous layer of credibility to the concept. To complete the loop, sisters could attach a Flipkart wishlist matching the invoice amount—turning emotional dues into a real, shoppable bill on the platform.
The campaign was curated by creative agency DDB Mudra, with the creative leadership led by Gagandeep Bindra and Rahul Arcot, Group Creative Directors at DDB Mudra.
For its 2025 rankings, the IMPACT editorial board evaluated hundreds of campaigns across parameters such as narrative clarity, creative execution, originality, and production quality. The final list recognises campaigns that deliver strong brand messaging through engaging and culturally resonant storytelling—placing Flipkart’s InvoiSIS among the year’s most impactful brand ideas.
