Flipkart Minutes’ Ganesh Chaturthi campaign, ‘Everything for Bappa and more in 10 minutes’, has secured the 39th position in IMPACT’s Top 75 Campaigns of 2025, earning recognition for its distinctive creative approach and emotional storytelling.
The digital-first film, conceptualised and executed in collaboration with FCB Kinnect, offers a fresh take on festive communication by reimagining the traditional Ganesh Aarti through everyday household sounds. Handclaps, table taps and utensil beats come together to create a rhythmic, immersive soundscape delivering a powerful sensory experience without the use of a single lyric. The minimalist execution underscores the idea that music and devotion can transcend words, forging deep emotional connections through simplicity and familiarity.
By blending cultural insight with innovative sound design, the campaign reinforces Flipkart Minutes’ core belief in building meaningful relationships through authentic and relatable expressions, while also spotlighting its promise of delivering everything needed for the festival within minutes.
The campaign was developed by FCB Kinnect under the creative leadership of Neville Shah, Chief Creative Officer, FCB Kinnect.
For its 2025 rankings, the IMPACT editorial board evaluated hundreds of campaigns across parameters including narrative clarity, creative execution, originality, production quality and overall impact, with Flipkart Minutes’ festive film standing out for its originality and emotional resonance.
