As 2025 draws to a close, the advertising landscape has been shaped by bold storytelling, cultural insight and strategic creativity. At IMPACT, we spent curated the list of the best ads that caused a lasting impact and debated and discussed them, before arriving at our Top 75 list. Today, we begin by unveiling spots #69, #68 and #67 — three standout ads that captured hearts, sparked discussion and set new benchmarks for brand narratives.
This list prioritises quality over quantity which is why IMPACT’s editorial team has undergone an exhaustive and meticulous process, spending countless hours viewing and reviewing every major campaign released this year, analyzing their creative choices, debating cultural impact, and evaluating strategic effectiveness.
Today’s ads are:
At Rank #69 we have: Flipkart | SuperCoins matlab Super Savings (FCB Kinnect)
At No. 69, the spotlight falls on Flipkart’s SuperCoins campaign, a strategic push to reinforce the platform’s upgraded rewards programme. The heart of the campaign is a charming digital film featuring an elderly couple. Set on a terrace, the spot begins with Dadaji skateboarding, while Dadiji explains the savings customers can unlock with SuperCoins across categories like electronics, fashion, and daily essentials. The campaign was conceptualised and executed by FCB Kinnect, with creative direction led by Neville Shah, CCO, FCB Kinnect & FCB/SIX India.
At Rank #68 we have: Traya | Baba Sehgal Rap (In-house)
At No. 68 is the Traya x Baba Sehgal collaboration, a campaign that takes on hair loss with unapologetic honesty and trademark humour. The video seamlessly blends Baba Sehgal’s quirky energy with playful, witty lyrics, spotlighting the emotional journey men face when dealing with hair loss urging them to take charge before it’s too late. The campaign was conceptualised and executed by Traya’s in-house creative team under the leadership of co-founder Saloni Anand.
At Rank #67 we have: FedEx | FedEx Factor (Saatchi & Saatchi India)
FedEx’s ‘The FedEx Factor’ campaign, crafted Saatchi & Saatchi India, has secured the No. 67 spot in IMPACT’s Top 75 Campaigns of 2025. The film is a tribute to New India’s entrepreneurs and visionaries who challenge conventions, push boundaries, and reshape industries. It draws a compelling parallel between the resilience of cricketers and the grit of entrepreneurs. The campaign was conceptualised and executed by Saatchi & Saatchi India, led creatively by Rohit Malkani (Chief Creative Officer), Debanjan Basak (Executive Creative Director), and Vikas Gaur (Creative Director).
