This Valentine’s Day, brands moved away from over-the-top romance and glossy perfection. Instead of dramatic love stories, we saw campaigns rooted in small moments, quiet gestures, and everyday emotions. From questioning AI-written feelings to finding romance in a bus seat or a doorstep delivery, these ads reminded us that love is rarely loud. It is usually simple, awkward, and deeply real. Here’s a look at the standout Valentine’s Day campaigns and why they struck a chord.
Cadbury Dairy Milk Silk
Cadbury’s ‘Say It With Silk’ returns with a story that feels especially relevant today. In a world where AI can help draft messages and suggest the right words, the film gently reminds us of one thing technology can never do: feel.
The beauty of the campaign lies in its emotional honesty. It shows that while AI can assist expression, it cannot replace effort, vulnerability, or intent. Love, the film tells us, isn’t about perfectly generated words. It is about showing up with feeling. Cadbury once again proves why Silk remains synonymous with Valentine’s Day.
Zouk
Zouk’s Make Space for Love finds romance in a moment most people recognise instantly. A woman placing her bag on the seat beside her. It is a quiet habit, protective and familiar. The film asks a simple question: what does it mean when that space is finally offered to someone?
Set in a college campus before Valentine’s Day, the story unfolds slowly. No big declarations, no dramatic music. Just a growing comfort that leads to one small action. Moving the bag. That moment becomes symbolic of emotional openness. Zouk shows that sometimes, love begins not with words, but with a simple shift.
Kisna Jewellery
Kisna’s Valentine’s film takes a refreshing, mature turn. A middle-aged couple debates whether Valentine’s Day has become too commercial. The husband questions the need for the occasion, while the wife believes any excuse to express love is worth having.
The story lands gently. Later that night, he surprises her with diamond earrings hidden under her pillow. No grand setup, just intention. The line, “pyaar ho toh jatana bhi zaroori hai,” feels earned. Kisna reminds us that expressing love matters, at any age, on any day.
Myntra
Myntra’s Pyaar Baantte Chalo focuses on a delivery partner rushing through a busy Valentine’s Day. When an order comes in for his own home, he assumes it’s something his wife ordered for herself. Instead, she hands it to him with a simple Valentine’s wish.
The surprise watch is less about the product and more about thoughtfulness. This campaign stands out because it celebrates working lives and everyday relationships. It shows that love does not need planning or drama. Sometimes, it arrives quietly, right on time.
Hershey’s Kisses
Hershey’s takes a playful route with “Giving Kisses Is Hard”. The film imagines a world where public displays of affection are suddenly allowed. Couples lean in, only to be met with judgemental stares.
The solution is clever and light-hearted. Instead of kissing, couples feed each other Hershey’s Kisses. The film gently pokes fun at society’s discomfort with intimacy while keeping the tone sweet. It makes a simple point of expressing love openly is not always easy, but there are small ways to do it.
Flipkart Minutes
Flipkart Minutes leans fully into Gen Z culture and internet language. Three policemen try to decode a couple’s relationship based on their gift exchange. Situationship? Talking stage? Soft launch? Hard launch?
The humour keeps building until they find out that all the gifts came via Flipkart Minutes. The campaign understands modern relationships and refuses to box them in. Love, it suggests, comes in many forms, and quick gestures matter in all of them.
