Zouk, the Indian cruelty-free lifestyle brand, has launched a campaign this Valentine’s Day that turns an everyday moment into a moment of connection. The campaign is titled “Make Space for Love.”
At the heart of the story is an unspoken habit: many women place their bag on the seat next to them. A quiet signal of personal space, protective, routine, and deeply familiar. But what happens when that bag is moved?
Zouk’s film explores how making space for someone can often signal the start of something meaningful. Through a series of events in college set across the days leading up to Valentine’s Day, the story follows a girl who reserves the seat beside her with her bag. Over time, and with growing connection, she finally lifts the bag to offer the seat to someone special. A small shift that signals a big change- the willingness to let someone in.
Disha Singh, Founder of Zouk, shared: “We’re always looking for insights that feel real, things we all observe but rarely articulate. ‘Make Space for Love’ comes from that space. A bag, for many women, isn’t just an accessory, it defines their personal space. The moment she moves it, is the moment she’s open to letting someone in. We wanted to celebrate that quiet act of courage.”
The film ends with Zouk’s message: “Zouk, for the love you make space for.”
Celebrating Thoughtful Gifting This Season
Zouk has also launched a range of Valentine’s Day giftables, from handcrafted handbags and youthful mini daypacks, to gift packs for partners, friends, or even self-gifting. The collection is available on Zouk’s website and through quick-commerce platforms like Swiggy Instamart, Blinkit, Zepto and Myntra MNow, ideal for easy, last-minute gifting.
