Indian lifestyle brand Zouk has named National Film Award winner Kriti Sanon as its new brand ambassador. Renowned for her effortless style and strong connection to modern Indian fashion, Kriti aligns with Zouk’s vision of blending traditional craftsmanship with contemporary design.
Zouk has revolutionised the handbag market by incorporating Indian craftsmanship, modern functionality, and thoughtful design into its products. With this collaboration, the brand aims to expand its reach to consumers who appreciate stylish, functional designs.
Disha Singh, Founder of Zouk, shared her excitement about the partnership, stating, “Kriti’s confidence and authenticity make her a great fit for Zouk. She represents the modern Indian consumer—someone who values heritage but also embraces contemporary trends. With her on board, we’re excited to introduce Zouk to even more people.”
Pradeep Krishnakumar, Co-Founder of Zouk, added, “Partnering with Kriti Sanon is a big step forward for us. Her influence and love for Indian craftsmanship align perfectly with our vision of creating stylish, functional, and thoughtfully designed handbags.”
Kriti Sanon expressed her enthusiasm, saying, “Zouk’s approach to design instantly resonated with me. Their bags beautifully blend traditional Indian elements with modern aesthetics. I love brands that tell a story, and Zouk does that effortlessly. I’m excited to be part of this journey and represent a brand that truly celebrates contemporary Indian fashion.”
With over 1.2 million satisfied customers, Zouk continues to expand both online and offline. The brand has opened exclusive stores in Mumbai, Pune, Bangalore, Lucknow, and Gurgaon, bringing its unique designs closer to consumers. Recently, Zouk also launched a women-first luggage line to cater to modern Indian travellers.
