This Valentine’s Day, SNICKERS® took a humorous look at the antics of those who find themselves as the enthusiastic third wheel in their friends’ romantic moments. The latest campaign, Hungry Third Wheels, highlights the out-of-sorts behaviour of these uninvited guests, who often intrude on intimate moments due to hunger. Whether photobombing a selfie or crashing a cosy date, these third wheels aren’t acting like themselves—they’re just hungry!
The campaign plays on the idea that being a third wheel isn’t just about tagging along; it’s about the funny moments when these well-meaning extras disrupt the romance. Thankfully, SNICKERS® provides the perfect solution: a satisfying SNICKERS® bar to remind these hungry third wheels to get back to their true selves.
This Valentine’s week, SNICKERS® launched a series of digital films as part of a social campaign. The first film, Milkshake, shows a couple sharing a drink, only for a third wheel to show up and join in, turning the sweet moment into a hilarious three-way slurp fest. The second film, Selfie, features a couple trying to capture a romantic Polaroid selfie, but a third wheel appears out of nowhere and photobombs the couple. In the third film, Movie Night, a couple settles in for a romantic movie, only for a third wheel to grab the remote and change the channel to an action-packed soundtrack. In each film, the chaotic third-wheel behaviour is balanced out with a SNICKERS® bar, which helps restore the situation and reminds viewers that hunger is the true culprit behind their actions.
The campaign resonated with anyone who has experienced—or been—a third wheel. Viewers were encouraged to tag their hungry third wheels, with SNICKERS® stepping in to bring things back to normal. After all, some moments are best shared... with your Valentine.
Commenting on the campaign, Himanshu Gupta, Marketing Lead, Filled Bars, Mars Wrigley India, said, “We believe that hunger can make people do things they wouldn’t normally do. This Valentine’s Day, we’re shining a light on the often-overlooked third wheels who add their own unique flavour to every love story. With our Hungry Third Wheels campaign, we’ve added a dash of humour to the season of love and reminded everyone that sometimes, all you need is a SNICKERS® to get back to being yourself.”
