Madison Media Alpha, a unit of Madison World, has secured the media agency-of-record (AOR) mandate for Zouk, the Proudly Indian, 100% vegan lifestyle brand, following a competitive multi-agency pitch. The agency will now oversee Zouk’s complete traditional and digital media strategy and execution, marking a significant collaboration aimed at driving scale and awareness for the fast-growing direct-to-consumer (D2C) brand.
The partnership comes on the heels of Zouk’s high-decibel campaign launch, which is currently live across the Indian Premier League (IPL), Connected TV (CTV), Google, and Meta. The multi-touchpoint campaign underscores Zouk’s intent to connect with a new generation of style-conscious and sustainability-focused consumers.
Commenting on the partnership, Disha Singh, Co-founder of Zouk, said, “We’re excited to partner with Madison Media Alpha at a time when Zouk is scaling its brand story through a bold new campaign. With Madison’s strategic thinking and deep media expertise, we look forward to reaching millions of new consumers and solidifying Zouk’s position as a Proudly Indian, 100% Vegan lifestyle brand.”
Vikram Sakhuja, Group CEO, Madison Media & OOH, added, “We are delighted to partner with Zouk, a brand that stands at the intersection of innovation and style. This collaboration is a perfect fit for our expertise in crafting data-driven, creative media strategies. Our goal is to elevate Zouk's presence in the market and connect it with conscious consumers who value both fashion and sustainability.”
Zouk, founded in 2016, has carved a niche for itself in India’s USD 17 billion online fashion and lifestyle space. Known for its handcrafted bags, wallets, luggage, and accessories that marry bold Indian aesthetics with modern functionality, the Mumbai-based brand serves over 1.5 million customers. Zouk’s products are available through its D2C platforms as well as marketplaces like Amazon, Flipkart, Myntra, Tata Cliq, Nykaa, and quick-commerce platforms such as Blinkit and Zepto.
Backed by Titan Capital and the founders of Beardo and Mamaearth, Zouk is a profitable, seed-funded company experiencing exponential growth and aiming to further accelerate its market footprint through this media partnership.
Madison Media, meanwhile, continues to strengthen its leadership position in the Indian communications space. Recognized as the 4th largest independent media agency globally by RECMA and named 'Independent Agency of the Year 2024' at e4m’s Media Ace Awards, Madison has built a reputation for its award-winning, insights-driven work across media platforms.
