Indian lifestyle brand Zouk has released a new Diwali campaign that uses humour to address a common household scenario — men carrying belongings for the women in their lives due to a lack of storage options.
The festive advertisement centres around a man who regularly ends up holding phones, chargers, keys, and other small items. Tired of the situation, he decides to gift Zouk bags to his wife and sister, aiming to provide them with practical storage while freeing up his own pockets.
The film positions bags not just as accessories, but as useful gifts during the festive season.
Disha Singh, Founder, Zouk, said, “The festive season in India pulls families together like no other, and with it come those quintessentially Indian moments, like men being handed random things by their wife, sister or friend. Our film captures this everyday truth with humour. A Zouk bag not only solves the ‘no pocket’ problem, it’s also a thoughtful festive gift. So this Diwali, we highly recommend saving yourself and gifting her a Zouk.”
Alongside the film, Zouk has launched The Big Bag Festival, which includes curated gift boxes and festive combinations for various recipients such as sisters, partners, and colleagues. The company has also collaborated with brands including Palmonas, Bombay Sweet Shop, and Renee Cosmetics for a range of gift products.
To support last-minute shoppers, Zouk products are now available on quick-commerce platforms including Swiggy Instamart, Zepto, Blinkit, Flipkart Minutes, and Myntra M-now. The full festive collection is available at The Gift Shop by Zouk.
With this campaign and expanded availability, Zouk continues to focus on products that aim to address everyday needs in modern Indian households while maintaining its emphasis on vegan and functional offerings.
