Britannia Bourbon has partnered with Bombay Sweet Shop to introduce a limited-edition Bourbon Chocolate Modak for Ganesh Chaturthi. The product combines elements of traditional Indian sweets with the familiar flavour of Britannia Bourbon biscuits.
The modak features chocolate peda mixed with crushed Bourbon biscuits and filled with Bourbon Choco Creme. It is finished with a touch of edible gold.
Commenting on the collaboration, Siddharth Gupta, General Manager-Marketing, Britannia said, “Britannia Bourbon has always held a special place in the hearts of our consumers, and we’re excited to give them yet another way to enjoy this iconic flavour. With its multiple layers of rich choco delight, Bourbon has always stood for ultimate indulgence. This festive season, our collaboration with Bombay Sweet Shop brings that beloved proposition to life in a new form, the Britannia Bourbon Chocolate Modak, a creation that blends nostalgia and tradition.”
Sameer Seth, Founder & CEO, Bombay Sweet Shop (Hunger Inc. Hospitality), added, “At Bombay Sweet Shop, we are always looking for new ways to reimagine Indian sweets and mithai while staying rooted in tradition. With our latest creation, the Bourbon Chocolate Modak made in collaboration with Britannia Bourbon, we have combined two beloved aspects of Indian culture: the festive spirit of Modak for Ganesh Chaturthi and the nostalgia of Britannia Bourbon – a childhood favourite treat. By blending memories with the traditional Modak, we are not just celebrating the festival; we are also creating a new kind of festive tradition. It’s a playful tribute to how Indian sweets can evolve while staying deeply rooted in culture.”
The modak is available until 6 September for delivery across Mumbai via www.bombaysweetshop.com, or for pick-up at the Bombay Sweet Shop locations in Byculla, Bandra, Kala Ghoda, Oshiwara, and Phoenix Palladium. It is also listed on Swiggy and Zomato.
