Britannia, in partnership with Xtendr, has launched a mixed-reality print ad that unlocks a one-of-a-kind invitation to a magical digital celebration of Harry Potter’s birthday on July 31st. A simple QR scan on the Britannia Pure Magic Choco Frames print ad transports fans into a multi-dimensional digital experience packed with excitement.
The experience includes multiple themed zones: a ‘Play the Frame Hunt’ contest zone, a photo op zone, and finally, the most anticipated of all: a live birthday celebration zone where Harry’s birthday party unfolds in real time. Designed with floating décor, spellbinding visuals, and interactive elements, the virtual space captures the feeling of being right there in the middle of the celebration. Consumers can also explore the ‘Pure Magic Product Zone’ to discover the full product portfolio.
And for fans who scan the ad early in the day, a WhatsApp reminder ensures no one misses out on the evening celebration.
Siddharth Gupta, General Manager, Marketing, Britannia Industries, said, “Harry Potter holds a special place in the hearts of fans across generations, much like Britannia does in Indian homes. We’ve all grown up watching Harry Potter movies and celebrating its important milestones, like Harry Potter’s birthday. With Pure Magic Choco Frames, we’re bringing those memories alive in a way that’s immersive, interactive, and unforgettable. Fans will be able to experience Harry’s birthday party live, from right where they are. It’s another first from Britannia, and a beautiful fusion of nostalgia and innovation for fans who still believe in a little everyday magic.”
Powered by a cutting-edge tech stack, including Spatial Computing, Particle Systems, and a SLAM engine, the experience launches instantly in the mobile browser. No apps, no friction, just a little bit of Britannia’s Pure Magic, bringing fans closer to the wizarding world than ever before.
Anurag Sachdeva, Founder & CEO, Xtendr said, “At Xtendr, we see the world as a Phygital playground—where immersive storytelling meets technology. Using Spatial Computing and AI, we craft hand-stitched brand experiences that live across realities. With Britannia and the iconic Harry Potter franchise, we are proud to bring fans a first-of-its-kind celebration of Harry's Birthday right into their own living spaces that is walkable and an industry first 'live streaming built into the Spatial experience'. We leveraged particle systems and real-world physics to recreate this magic in the next dimension.”
This journey began earlier this year with the launch of Pure Magic Choco Frames. Each of the five biscuits in a pack is inspired by the world of Happy Potter, bringing back fond memories of Hogwarts and featuring intricate designs of the four iconic houses: Gryffindor, Slytherin, Ravenclaw, and Hufflepuff.
Watch the Pure Magic Choco Frames ad here:
