As the IMPACT Hall of Fame 2025 list unfolds, it continues to spotlight campaigns that go beyond momentary visibility to deliver cultural relevance, strategic sharpness and creative conviction. Each ranking reflects an intensive evaluation process that weighs originality, impact, execution quality and the ability to shift conversations within categories. The campaigns ranked 21st, 20th and 19th exemplify this balance — ranging from irreverent brand storytelling and celebrity-led humour to socially driven communication with tangible public value. Together, they underscore how brands and agencies are responding to evolving consumer sensibilities while staying rooted in clear brand truths.
Rank #21. Cadbury 5 Star | ‘Destroy V-Day’ (Ogilvy)
Cadbury 5 Star’s irreverent Valentine’s Day film, ‘Destroy V-Day’, has clinched the 21st spot in IMPACT’s Top 75 Campaigns of 2025. Subverting traditional romantic narratives, the brand invited 'uncles' — older men stereotypically out of place in romantic settings — to invade date locales, disrupting the hyper-idealised aura of Valentine’s Day. Through a dedicated nomination site and social media takeover, the campaign flooded romantic spaces with unabashedly uncool moments, staying true to 5 Star’s 'do nothing' philosophy while sparking cultural commentary and online buzz. The work was curated by Ogilvy and led by Karunasagar Sridharan, Executive Creative Director & Writer.
Rank #20. Myntra | End of Reason Sale (Braindad)
Myntra’s End of Reason Sale campaign has earned the 20th rank, spotlighting a playful narrative film featuring Karan Johar alongside Neelam Kothari Soni, Masaba Gupta, Ratna Pathak Shah and Rohan Joshi. Set within a stylised living room, the film uses humour to dramatise friends staging a mock intervention over Johar’s coupon habits, gradually drawing each character into the sale’s irresistible deals. With a strong emphasis on Myntra’s ‘Lowest Price Guaranteed’ proposition and cashback offers, the campaign blends celebrity appeal, humour and clear messaging — a combination that resonated with audiences and secured its place on the Hall of Fame list. Created by Braindad under the creative leadership of co-founder Vishal Dayama.
Rank #19. Mathrubhumi | Anti-Drug Film (Maitri Advertising Works)
Ranking 19th, Mathrubhumi’s anti-drug educational campaign features Roshan Mathew in a candid, informative narrative aimed at parents. Steering clear of sensationalism, the film provides practical insights into commonly used slang, code-words, pricing norms and financial tracking tips — empowering caregivers with real tools and knowledge to intervene early. By focusing on actionable information and relatable storytelling, the campaign balances social impact with creative integrity. The film was produced by Maitri Advertising Works and led by Venugopal R.
.jpg)
