Myntra’s End of Reason Sale (EORS) campaign has secured the 20th position in IMPACT’s Top 75 Campaigns of 2025.
The campaign film features filmmaker Karan Johar along with Neelam Kothari Soni, Masaba Gupta, Ratna Pathak Shah, and Rohan Joshi. Set in a stylised living room, the film uses humour to drive its narrative. It opens with Johar’s friends staging a mock intervention over his habit of using coupons while shopping. As the story progresses, each of them is drawn to the deals offered during the sale.
The film highlights Myntra’s ‘Lowest Price Guaranteed’ proposition and cashback offers. The campaign was created by Braindad and led by co-founder Vishal Dayama.
For its 2025 rankings, the IMPACT editorial board evaluated campaigns on parameters including narrative clarity, creative execution, originality, and production quality. The final list features campaigns that demonstrated clear brand messaging and culturally relevant storytelling.
