Myntra FWD’s campaign, featuring cricketer Virender Sehwag, actress Mandira Bedi, and influencer Sahiba Bali, has been ranked 25th in IMPACT’s Top 75 Campaigns of 2025.
The campaign creatively explores a rivalry in the commentary box between seasoned commentators and the new generation, reflecting Myntra FWD’s playful and youthful approach.
Set in a restaurant, the film captures a candid conversation between Mandira Bedi and Virender Sehwag, which is humorously interrupted by Sahiba Bali’s arrival. This interaction highlights the generational shift in cricket commentary, juxtaposing Mandira’s traditional style with Sahiba’s digital-first, Gen Z-infused approach.
Curated by creative agency Braindad, the campaign’s direction was led by Vishal Dayama, cofounder at the agency. The film relies on minimalism and wit, keeping the core message front and centre without unnecessary embellishments.
For its 2025 rankings, the IMPACT editorial board evaluated hundreds of campaigns based on narrative clarity, creative execution, originality, and production quality. The final list celebrates campaigns that deliver strong brand messaging through engaging storytelling, with Myntra FWD’s latest effort emerging as a standout entry.
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