Brand: Starbucks | Campaign: #HumariSpecialJagah
AGENCY
Ashutosh Munshi
Lead Advisor, Integrated Communications, Edelman India
“Starbucks has always celebrated the cultures and communities it serves, offering a welcoming space for everyone. This Diwali, we didn’t just create a festive campaign - we shaped a story that mirrors how India celebrates today, reimagining Starbucks as a festive table for the families we form, not just the ones we’re born into.”
CLIENT
Mitali Maheshwari
Head of Product and Marketing, TATA Starbucks
“This Diwali, through our campaign #HumariSpecialJagah, we celebrate the evolving ways people come together, with friends and neighbours who become chosen family during the festive season. By shining a spotlight on these cultural moments and behaviours, we’ve created an experience that reflects the reimagined spirit of togetherness unique to India, that finds its home at Starbucks.”
Brand: Super League Kerala | Campaign: Game before the game! Sanju Samson v Shashi Tharoor
AGENCY
Anjo Jose Kandathil
Co-founder and Creative Director, Toki
“Once we decided on the direction of this campaign, we realised that we didn’t have a star to represent the Trivandrum club. In a random discussion we stumbled upon Mr. Tharoor, and we felt he could add so much to the mix. I believe this was a rare opportunity or rather a stroke of luck, but the response has been phenomenal.”
CLIENT
Mathew Joseph
Director & CEO, Super League Kerala
“Bringing together Shashi Tharoor, Sanju Samson, and Basil Joseph wasn’t just inspired casting, it was a statement. This campaign set a new benchmark in ad excellence and broke long-held stereotypes in sports marketing. And this is just one part of a 12-episode series featuring Kerala’s most iconic stars and team co-owners, making it a true celebration of Kerala’s footballing spirit.”
Brand: Vivo | Campaign: #JoyOfHomecoming
AGENCY
Mayuresh Dubhashi
CCO, FCB NEO
“In today’s fast-paced world, coming home for Diwali feels almost like a formality. Which is why we chose to tell a story where Vivo reminds us that the real magic of Diwali isn’t just in the celebration, but in the making of it, the little chores, the laughter, and the shared effort that brings families closer.”
CLIENT
Geetaj Channana
Head of Corporate Strategy, Vivo India
“Every year Vivo celebrates the spirit of homecoming through our Diwali campaigns, because we believe the festival is as much about the journey of preparation as it is about the day itself. Aligned with our philosophy of ‘Live the Joy’, this campaign is a tribute to the simple, shared moments that make the season unforgettable.”
Brand: NOTHING | Campaign: Go Subtle or Go Nothing
AGENCY
Vishal Dayama
Founder, Braindad
“Our thought was simple: this Diwali, don’t be subtle. We rebuilt every festive ad cliché with Nothing products: Rangolis of earbuds, Diya stands from headphones and more; it was our way of standing apart from the sea of emotional, predictable Diwali phone ads. Using Samay Raina’s voice helped us in creating that added surprise element.”
CLIENT
Akis Evangelidis
Co-Founder & India President, Nothing
“We wanted to give audiences a festive campaign that feels fresh, playful, and unapologetically bold. With this campaign, we aimed to break the monotony of traditional festive advertising, turning the ordinary into something memorable and making people smile while staying true to Nothing’s signature style.”
