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Myntra FWD, Myntra’s in-app fashion discovery portal designed especially for GenZ, has come up with a quirky marketing film featuring cricket legends Virender Sehwag and Mandira Bedi to mark the cricket season. The brand employs its signature playful tone to highlight the subtle yet significant clash between seasoned commentators and the new generation.
The film features Bedi and Sehwag having a candid conversation which is humorously interrupted by the arrival of social media star, Sahiba Bali. The ensuing interaction underscores the generational shift in cricket commentary, juxtaposing Mandira’s seasoned, traditional approach with Sahiba’s Gen Z infused style and digital-first popularity. Virender Sehwag's iconic 300 runs are cleverly weaved into the narrative to set the stage for the film's closing reveal, ‘Myntra FWD's stylish summer tops starting at just ?300’.
“The playful tension between millennials and Gen Z is real and we see it play out everyday - through conversations, humour, and most visibly, fashion. Reflecting on the cultural nuances that resonate with this generation, the campaign highlights how Gen Z may approach things differently, but with clarity, confidence, and a distinct sense of individuality in a fun, relatable way— with FWD right at the centre of it,” said Sunder Balasubramaniam, Chief Marketing Officer at Myntra.
“Just like how cricket cuts through generations, so does fashion. Gen Z fashion is for anyone who vibes with the spirit of being bold, expressive, experimental, and unapologetically themselves. And that’s exactly what FWD stands for,” he added.
