E - PAPER

CURRENT ISSUE

LAST ISSUE

VIEW ALL
    • Login
  • HOME
  • COVER STORY
  • CMO INTERVIEWS
  • LATEST NEWS
  • CREATIVE ZONE
  • SPOTLIGHT
  • INTERVIEWS
  • BACKBEAT
  • VIDEOS
  • HAPPENINGS
  • E-PAPER
  • THE TEAM
  • EVENTS
search
  1. Home
  2. More From Impact

Myntra FWD captures commentary box rivalry in quirky new campaign

The humorous film sees Mandira Bedi and Sahiba Bali lock heads, with Virender Sehwag amplifying the fun

BY TEAM IMPACT
21st March 2025
Myntra FWD captures commentary box rivalry in quirky new campaign

Myntra FWD, Myntra’s in-app fashion discovery portal designed especially for GenZ, has come up with a quirky marketing film featuring cricket legends Virender Sehwag and Mandira Bedi to mark the cricket season. The brand employs its signature playful tone to highlight the subtle yet significant clash between seasoned commentators and the new generation.

The film features Bedi and Sehwag having a candid conversation which is humorously interrupted by the arrival of social media star, Sahiba Bali. The ensuing interaction underscores the generational shift in cricket commentary, juxtaposing Mandira’s seasoned, traditional approach with Sahiba’s Gen Z infused style and digital-first popularity. Virender Sehwag's iconic 300 runs are cleverly weaved into the narrative to set the stage for the film's closing reveal, ‘Myntra FWD's stylish summer tops starting at just ?300’. 

“The playful tension between millennials and Gen Z is real and we see it play out everyday - through conversations, humour, and most visibly, fashion. Reflecting on the cultural nuances that resonate with this generation, the campaign highlights how Gen Z may approach things differently, but with clarity, confidence, and a distinct sense of individuality in a fun, relatable way— with FWD right at the centre of it,” said Sunder Balasubramaniam, Chief Marketing Officer at Myntra. 

“Just like how cricket cuts through generations, so does fashion. Gen Z fashion is for anyone who vibes with the spirit of being bold, expressive, experimental, and unapologetically themselves. And that’s exactly what FWD stands for,” he added. 

  • TAGS :
  • cricket
  • IPL season
  • Virender Sehwag
  • IPL 2025
  • Myntra
  • Sunder Balasubramaniam
  • Mandira Bedi
  • Sahiba Bali
  • GenZ
  • Myntra FWD

RELATED STORY VIEW MORE

Elephant Design Marks 36 Years with Bold New Identity and Visionary Rebrand
Sting® and BGMI Unveil Bold Gaming and Beverage Crossover Across India
Parachute Advansed Baby Gifts Sleep to New Mums with Unique Baby Sound Lullaby

TOP STORY

PEAKING THROUGH PODCASTS

From casual conversations between two people with mics, Podcasts have now transitioned into a platform for brand collabs, marketing and more. IMPACT dives deep.


BOULT: SOUND MARKETING


‘INDIA WILL SEE MORE JURY PRESIDENTS AT CANNES’


NEWS LETTER

Subscribe for our news letter


E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE



IMPACT SPECIAL ISSUES


  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Cyrus Broacha: From Bakra Pranks to Real Talk

Use your existing account to sign in

I forgot my password

or sign in using apps you love:

New user? Sign up

Get connected with us on social networks!
ABOUT IMPACT

IMPACT was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.

Useful links

COVER-STORY-60.HTML

CMO-INTERVIEW-5.HTML

JUST-IN.HTML

CREATIVE-ZONE-56.HTML

SPOTLIGHT-8.HTML

INTERVIEW-7.HTML

BACKBEAT-1.HTML

VIDEOS

ALL/HAPPENINGS

HTTP://DIGITAL.IMPACTONNET.COM

HTTPS://WWW.IMPACTONNET.COM/AUTHORS.HTML

HTTPS://E4MEVENTS.COM/

OTHER LINKS

REFUND POLICY

GDPR-COMPLIANCE

COOKIE-POLICY

SITEMAP

PRIVACY-POLICY

TERMS AND CONDITIONS

Contact

ADSERT WEB SOLUTIONS PVT. LTD. 3'rd Floor, D-40, Sector-2, Noida (Uttar Pradesh), Pincode - 201301

Connect With Us !


Copyright © 2025 impactonnet.com